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Learn moreFeb 2021
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Direct sellers faced challenges in 2020 as restrictions in movements meant direct sellers could not meet face-to-face with consumers. In addition, increasing price-sensitivity also reduced consumer spending, with many in South Africa focusing on essential items, halting purchases of other goods.
As the unemployment rate rose, more Pyramid and Ponzi scams emerged, disguised as direct selling companies. With female sellers often targeted, such scams increasingly tarnished the image of the industry.
Avon continued to lead the landscape in 2020; however, the player lost share to second-placed Forever Living Products International LLC. As well as the outbreak of COVID-19, leading to a double-digit decline in value growth, Avon was also affected by a decline in its active representatives.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.