Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Direct Selling in

Direct Selling in South Africa

Mar 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales force sees dramatic decline but younger sales agents offer promise

Direct selling saw a decline in current value terms in 2019 as consumers’ disposable income was put under pressure and unemployment remained high. With sales dropping , the sales force declined by almost a quarter according to South Africa’s Direct Selling Association (DSA), putting additional pressure on sales.

Social media opens the door to new opportunities for direct selling

Social media has grown to become a key marketing platform for direct selling companies. Likewise, an increased number of representatives now post their products on online stores like Bid or Buy to reach a wider audience.

Beauty and personal care direct selling set for bright future

Beauty and personal care direct selling remained by far the largest category within the channel in 2019. The strength of beauty and personal care direct selling is in part down to the strong presence of Avon in South Africa, with it having the trust and loyalty of a large number of consumers.

COMPETITIVE LANDSCAPE

Tupperware suffers from increased competition

Tupperware continued to succumb to intensified competition, with it registering a decline in current value terms in 2019 for the second consecutive year. The brand’s performance was mostly affected by an influx of cheaper substitute products within variety stores and discounters, which encouraged consumers to trade down.

Avon retains the lead but faces challenges as sales force declines

Avon continued to lead the channel in 2019 despite the challenging market conditions. The company was also affected by a decline in its active representatives, to which it responded with an intensified recruitment campaign to increase its sales force.

Forever Living Products set to benefit from health and wellness trend

Forever Living Products International LLC was ranked third overall in direct selling in 2019. Forever Living Products is a multi-level marketing company that offers a range of health and beauty products made from natural ingredients, including Aloe Vera drinks, weight management products, nutritional supplements, as well as skin and personal care products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Africa?
How important is direct selling in South Africa?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

Request more information

Direct Selling in South Africa - Category analysis

HEADLINES

PROSPECTS

Sales force sees dramatic decline but younger sales agents offer promise

Social media opens the door to new opportunities for direct selling

Beauty and personal care direct selling set for bright future

COMPETITIVE LANDSCAPE

Tupperware suffers from increased competition

Avon retains the lead but faces challenges as sales force declines

Forever Living Products set to benefit from health and wellness trend

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Retailing in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty sees shifting shopping habits with growing DIY culture

E-commerce continues its rapid rise alongside improvements in payment and delivery systems

Homeshopping seen as outdated but direct selling expected to adapt

Credit lending criteria set to further tighten

Retailing showing signs of improvement as South Africa’s economy recovers

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 19 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 29 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 31 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 33 Retailing GBO Company Shares: % Value 2015-2019
Table 34 Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 36 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 38 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 41 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 48 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 49 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Direct Selling in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales force sees dramatic decline but younger sales agents offer promise

Social media opens the door to new opportunities for direct selling

Beauty and personal care direct selling set for bright future

COMPETITIVE LANDSCAPE

Tupperware suffers from increased competition

Avon retains the lead but faces challenges as sales force declines

Forever Living Products set to benefit from health and wellness trend

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Direct Selling in South Africa - Category analysis

HEADLINES

PROSPECTS

Sales force sees dramatic decline but younger sales agents offer promise

Social media opens the door to new opportunities for direct selling

Beauty and personal care direct selling set for bright future

COMPETITIVE LANDSCAPE

Tupperware suffers from increased competition

Avon retains the lead but faces challenges as sales force declines

Forever Living Products set to benefit from health and wellness trend

CHANNEL DATA

Retailing in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty sees shifting shopping habits with growing DIY culture

E-commerce continues its rapid rise alongside improvements in payment and delivery systems

Homeshopping seen as outdated but direct selling expected to adapt

Credit lending criteria set to further tighten

Retailing showing signs of improvement as South Africa’s economy recovers

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports