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Country Report

Direct Selling in

Direct Selling in South Africa

41 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The increasing number of sales agents boosts direct selling

Direct selling remains a niche retail distribution channel when compared with the overall retail market. The most common format in direct selling in South Africa remains person-to-person direct selling.

Multi-level marketing is the most popular

Multi-level marketing is the main agent compensation scheme used in direct selling in South Africa. Through this, a team leader manages a group of independent sales agents by offering support and incentives.

Beauty and personal care products remain popular through direct selling

Beauty and personal care products continued to be the most popular products sold through direct selling in 2017. The high value sales and strong growth recorded in beauty and personal care direct selling towards the end of the review period can be attributed to the increasing demand for fragrances, colour cosmetics and skin care products such as facial cleansers and moisturisers.

COMPETITIVE LANDSCAPE

Avon Products leads a fragmented channel

The competitive landscape in direct selling in South Africa remained highly fragmented over the review period, with Avon Products maintaining its leading position in value terms in 2017. During the review period, the company continued to launch new products that matched consumer needs, offering value-added products in attractive packaging at very competitive prices.

Other well-known companies have a presence

Other companies operating within direct selling in South Africa with notable shares are mainly international, including prominent companies such as Tupperware Brands Corp, Herbalife International, Forever Living Products International and Amway Corp.

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Samples

Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Africa?
How important is direct selling in South Africa?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in South Africa - Category analysis

HEADLINES

PROSPECTS

The increasing number of sales agents boosts direct selling

Multi-level marketing is the most popular

Beauty and personal care products remain popular through direct selling

COMPETITIVE LANDSCAPE

Avon Products leads a fragmented channel

Other well-known companies have a presence

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Retailing in South Africa - Industry Overview

EXECUTIVE SUMMARY

The sluggish economic environment pushes retailers to review their strategies

Internet retailing continues to grow

Retailers continue to expand their product portfolios

Shoprite Holdings continues to lead

Slow growth is expected in retailing over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 19 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 29 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 31 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 33 Retailing GBO Company Shares: % Value 2013-2017
Table 34 Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 36 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 38 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 41 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 48 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 49 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Direct Selling in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The increasing number of sales agents boosts direct selling

Multi-level marketing is the most popular

Beauty and personal care products remain popular through direct selling

COMPETITIVE LANDSCAPE

Avon Products leads a fragmented channel

Other well-known companies have a presence

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in South Africa - Category analysis

HEADLINES

PROSPECTS

The increasing number of sales agents boosts direct selling

Multi-level marketing is the most popular

Beauty and personal care products remain popular through direct selling

COMPETITIVE LANDSCAPE

Avon Products leads a fragmented channel

Other well-known companies have a presence

CHANNEL DATA

Retailing in South Africa - Industry Overview

EXECUTIVE SUMMARY

The sluggish economic environment pushes retailers to review their strategies

Internet retailing continues to grow

Retailers continue to expand their product portfolios

Shoprite Holdings continues to lead

Slow growth is expected in retailing over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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