Direct selling posted a further decline in value sales in 2018, largely as a result of both competition from internet retailing and the diminished threat of terrorism in the country, which meant that consumers once again felt more comfortable going out to shop. Direct selling also faced competition from other channels such as convenience stores.
Direct selling agents are also under threat as sales decline. According to information published by trade associations, a large majority of direct selling agents were self-employed over the review period.
Increasing competition from store-based retailers but particularly internet retailing has put strong pressure on several direct selling categories. This is not only the case for companies operating in media products and home improvement and gardening, but also personal accessories and eyewear and beauty and personal care.
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This industry report originates from Passport, our Retailing market research database.