Despite inflationary pressures, the return to physical stores and growing competition from e-commerce, direct selling is anticipated to perform positively over the 2023-2027 period. The development of direct selling through digital means is set to boost the channel’s performance over the course of the forecast period.
One of the key trends in retailing for the next five years is the need for retailers to adopt an omnichannel approach. This will also be important in direct selling as the boundaries between direct selling and e-commerce are likely to become more and more blurred.
The health and wellness trend is set to continue to drive demand for vitamins and dietary supplements over the forecast period. Indeed, the product area is anticipated to be among the most dynamic in direct selling.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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