A major trend in retailing is that the boundaries between channels are becoming more blurred. For example, in grocery retailing, the boundary between a shop and a foodservice outlet is becoming blurred due to the rise of restaurant-type ready meals in stores and foodservice outlets on site.
Direct selling is set to continue its downhill slide in the forecast period, as more modern retailing options are available, and there are no signs on the horizon of anything which will be able to turn the tide. The reasons for decline will be the same as those driving decline in the review period: unpractical model, not always visible to many; reputation issues (both the business model and certain products sold); cheap products, such as apparel, beauty and home products, are also available via e-commerce; and the rise of variety stores.
In addition, direct selling has suffered and will continue to suffer from who is selling, and to whom. According to statistics from the WFDSA (World Federation of Direct Selling Associations), around six out of seven direct selling agents in Finland are women.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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