Direct Selling

Direct selling registered a modest recovery in 2021, with value sales increasing, after a drastic trading year in 2020, when restrictions on person-to-person contact severely dampened value sales. However, the recovery was muted in comparison with…

The pandemic has revived direct selling, generating stronger value sales growth in 2020 and 2021 than the two years preceding the pandemic. After the double-digit boom in sales in 2020, the channel is still experiencing healthy growth and the channel…

Direct selling maintained solid current value growth in 2020, and continued to see sales rise, although at a slower rate, in 2021. Most direct sellers, both operators themselves and their agents, had already set up solid knowledge and infrastructure…

Direct selling saw slower current value growth in response to the COVID-19 pandemic in 2020. This was due to sales representatives being restricted in their ability to contact potential consumers, due to the prohibition on social gatherings and…

A year after the inception of the COVID-19 pandemic, demand for consumer health products continues to dominate retail value sales in direct selling. The sanitary crisis led to a significant increase in demand for vitamins and dietary supplements that…

Direct selling continued to see growth in 2021 despite the pandemic. A growing number of direct selling agents, partial lockdown measures persisting in the first half of 2021 and consumers’ reluctance to return to brick-and-mortar retailing to the…

Direct selling was one of the hardest hit retail channels by the pandemic. For several months at the beginning of the lockdown, the distribution capacity of this channel was effectively shut down, and consumer concern about infection have made the…

Direct selling is not a significant form of retailing in Algeria and with people’s movement restricted for most of 2020, direct selling was not permitted. As a result, current value sales decline drastically. Also, most products sold through direct…

Beauty and personal care and apparel and footwear dominate direct selling value sales in Mexico, with consumer health accounting for most of the remainder. For most of the review period prior to the onset of the pandemic, direct selling constant…

2021 once again yielded notable growth for direct selling in Ireland, gaining further momentum from 2020’s performance. The impact of the pandemic meant that many consumers found themselves no longer able to work because of the closure of stores or…

Avon, Amway, Faberlic, Herbalife, Mary Kay and Oriflame adopted new sales models in 2020, some in response to the COVID-19 pandemic, which delivered positive results for the most of them in 2020 and 2021. Some players looked to improve their internal…

Direct selling will continue its largely unchecked growth track in 2021 after being one of the few non-grocery retailers to see rising sales in the first year of the pandemic. Aiding the continued growth was the fact that face-to-face sales parties…

Given that human contact is the very essence of this channel, sales obviously collapsed during the first few weeks of the pandemic in 2020. The channel lost 70% of its sales in March and April 2020 according to the main direct selling trade…

Direct selling managed to perform positively in both 2020 and 2021. Indeed, most direct sellers took advantage of digitalisation and were able to increase their sales thanks to social selling (direct selling through social media, MLM) and home…

As the business of direct selling relies heavily on face-to-face interaction, direct selling continued to struggle in 2021 due to the prolonged impact of COVID-19, with consumers understanding the importance of social distancing and home seclusion.…

In 2021, direct selling recorded only slight growth compared with 2020, during which the channel saw a considerable surge in value sales amidst the pandemic. This additional growth in 2021 came despite ongoing restrictions for the channel during the…

Beauty and personal care direct selling is by far the largest direct selling channel in Ecuador in value terms. It was particularly hard hit by the fallout of the pandemic in 2020, with demand for beauty and personal care products plummeting as…

After a dip in value sales in the previous year, direct selling returned to growth in 2021. The main reason for this was the easing of restrictions on movement and socialisation, and consumer anxiety about the pandemic fading. This made it possible…

Direct selling gained stronger growth momentum in 2021, following a mixed performance by different product categories the previous year linked to varying priorities among Poles. The closure of non-essential stores in Poland for both years contributed…

Value sales through direct selling are low in Georgia and it registered value decline during the first year of the COVID-19 pandemic, as direct sales, such as door-to-door selling, were not permitted due to restrictions on movement. Also, most of the…