Direct Selling

Market research on the direct selling industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Strategy Briefing

Strategy Briefing

Disruptors: Conversational Commerce Insights via Chatbot Case Studies

Jul 2018

Disruptors change human behavior. Some quicker than others. As conversations with virtual assistants like Amazon's Alexa and Google Home take off, many are wondering when these conversations will become integrated into the path to purchase. While we ...

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Strategy Briefing

Strategy Briefing

Channel Review in Soft Drinks

Jul 2018

This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...

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Strategy Briefing

Strategy Briefing

Pricing Pressures and Realities in the US: Impact of Discounters

Jun 2018

Growth in the US retail tissue and hygiene market has slowed down, as it is fairly saturated and highly competitive. The expansion of discounters in the market, along with the increasing share of private label and sales through e-commerce, have had a...

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Strategy Briefing

Strategy Briefing

Grocery Retailing in Latin America

Jun 2018

Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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Strategy Briefing

Strategy Briefing

Connectivity Reinvents Retailing in India

Jun 2018

Increased internet and mobile connectivity has made information easily accessible, giving consumers greater choice and the ability to make informed decisions. To remain competitive and cater to consumers, retailers are stepping up and integrating ...

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Country Report

Country Report

Direct Selling in New Zealand

Apr 2018

Direct selling was traditionally driven by fostering a personal connection with consumers. Technology ushered in a new era for direct selling by aiding in the development of long-term consumer relationships. An increasing number of direct sellers ...

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Country Report

Country Report

Direct Selling in South Africa

Apr 2018

Direct selling remains a niche retail distribution channel when compared with the overall retail market. The most common format in direct selling in South Africa remains person-to-person direct selling. The review period witnessed an increasing ...

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Country Report

Country Report

Direct Selling in Vietnam

Apr 2018

Since the Vietnam Ministry of Industry and Trade (MOIT) conducted several investigations into the illegal operations of multi-level marketing companies in 2016, direct selling saw a slight decrease in sales compared with 2015. In 2017, the situation ...

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Country Report

Country Report

Direct Selling in Thailand

Mar 2018

Direct selling continued to see modest current value growth in Thailand in 2017. Although direct selling is expected to continue to grow over the forecast period, this will also continue to be at relatively modest rates, as direct selling faces ...

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Country Report

Country Report

Direct Selling in the US

Mar 2018

Health and beauty and personal care remained the largest categories within direct selling in 2017, with their combined share likely to grow in the forecast period. The largest companies (and those with the highest growth) continue to be those which ...

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Country Report

Country Report

Direct Selling in Australia

Mar 2018

The traditional direct selling model is evolving, and an increasing number of direct sellers are embracing social selling by taking advantage of the various social media platforms, such as Twitter, Instagram and Facebook, to reach out to a wider ...

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Country Report

Country Report

Direct Selling in Cameroon

Mar 2018

Direct selling is a retail channel that appeals primarily to affluent consumers due to its high prices and the fact that the majority of products it offers are, by definition, non-essential. Thus, positive growth in the channel over the forecast ...

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Country Report

Country Report

Direct Selling in the United Kingdom

Mar 2018

Many more established players, such as Avon and Herbalife, are struggling in direct selling, facing growing competition from internet retailing. They are also hampered by their somewhat old-fashioned image, a trend set to continue into the forecast ...

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Country Report

Country Report

Direct Selling in Ireland

Mar 2018

After registering serious sales declines during the economic recession due to the dramatic drop seen in spending on non-essential goods, direct selling has been recording steady progress since 2014. However, the category is still some way from ...

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Country Report

Country Report

Direct Selling in Turkey

Mar 2018

In Turkey the main consumer base for direct selling remained housewives – the majority of unemployed women in the country. Also, the large number of unemployed women remained a source of new direct selling representatives for players in the channel. ...

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Country Report

Country Report

Direct Selling in Morocco

Feb 2018

Direct selling in Morocco is expected to continue to post stable growth over the forecast period. This channel is growing with the introduction of small direct sellers. The main players tend to specialise in the retailing of beauty products and ...

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Country Report

Country Report

Direct Selling in Latvia

Feb 2018

Direct selling is set to see sales rise over the forecast period despite the contraction of the channel’s largest category, beauty and personal care direct selling. Beauty and personal care accounted for 68% of direct selling value sales in 2017, but...

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Country Report

Country Report

Direct Selling in Peru

Feb 2018

Direct selling in Peru is a well-developed sales channel and is a way of generating income for many independent workers. The sales force is comprised of independent consultants that can manage their time and effort to obtain a monthly income. This ...

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Country Report

Country Report

Direct Selling in Bolivia

Feb 2018

Direct selling has been operating in Bolivia for several decades. In 2008, the Bolivian Direct Selling Association (ASOEM) was created, with the mission of promoting the development of and strengthening its affiliates. In 2017, the ASOEM represented ...

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Country Report

Country Report

Direct Selling in Switzerland

Feb 2018

The direct selling channel in Switzerland saw its sales increase only marginally in 2017. This development was due to a more favourable consumer opinion about direct selling and the positive performance of the leading players. Besides, the main ...

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