Direct Selling

Market research on the direct selling industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Country Report

Direct Selling in Finland

Jan 2019

During most of the review period, direct selling managed to see rising sales in Finland. A reason for this was the economic problems Finland suffered. As such, direct selling benefited from people wanting to earn extra income, as finding a ...

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Country Report

Country Report

Direct Selling in the United Kingdom

Jan 2019

In the face of the growing consumer preference for online shopping, direct selling struggled to remain relevant in the changing market conditions over the review period. Most of the key players within the category now also offer online shopping, but ...

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Country Report

Country Report

Direct Selling in Italy

Jan 2019

At the base of direct selling’s success in Italy is the fact that consumers perceive successful brands as those that provide items that they cannot find elsewhere. With the advent of internet retailing and the wider visibility of products that this ...

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Country Report

Country Report

Direct Selling in Vietnam

Jan 2019

Although direct selling continued to recover from a negative performance in 2016, its growth rate was still low in 2018. The government has stepped in to tighten its control on direct selling and clear away illegal operations, but many consumers ...

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Country Report

Country Report

Direct Selling in Norway

Jan 2019

Beauty and personal care and consumer health products continued to account for the bulk of the channel’s sales in 2018. Perfumes and cosmetics are perfect for testing and talking about in the relaxed and stress-free environment offered by direct ...

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Country Report

Country Report

Direct Selling in Singapore

Jan 2019

Some people in Singapore rely on direct selling for an additional source of income when there is an economic downturn. This has generally helped to expand the direct selling network over the years, contributing to higher sales opportunities for ...

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Country Report

Country Report

Direct Selling in Indonesia

Jan 2019

Direct selling has experienced strong annual growth for many years. The channel saw double-digit current value growth every year of the review period, except 2018. However, in 2018 direct selling in Indonesia still experienced high single-digit ...

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Country Report

Country Report

Direct Selling in China

Jan 2019

Direct selling saw solid value growth in 2018, and is expected to sustain a relatively flat trend over the forecast period. It is suffering from a negative image due to the financing frauds and pyramid selling scams. As a result, enterprises are ...

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Country Report

Country Report

Direct Selling in Argentina

Jan 2019

In a challenging economic scenario, direct selling was highly impacted. Although the number of resellers has increased slightly, the purchase amounts are getting smaller because this channel is mainly orientated towards lower socioeconomic levels ...

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Country Report

Country Report

Direct Selling in Turkey

Jan 2019

In 2018, female employment continued to be low in Turkey compared to Western European countries. This positively affected the performance of direct selling in Turkey, as a large number of unemployed women preferred to increase their income by ...

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Country Report

Country Report

Direct Selling in the Philippines

Jan 2019

Despite the aggressive expansion of store-based retailers, direct selling will continue to benefit from the fact that this format is well-established in local culture. Filipinos trust recommendations from families and friends, with this business ...

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Country Report

Country Report

Direct Selling in Malaysia

Dec 2018

The Malaysian economy expanded at a more moderate rate in 2018 compared to a slowdown in 2017. However, prior to the zero-rated goods and services tax (GST), which started in June 2018, Amway and Hai-O distributors withheld their purchases and new ...

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Country Report

Country Report

Direct Selling in Switzerland

Dec 2018

Direct selling posted marginal decline in current value sales in 2018 as it continued to face difficulties, as consumer preferences changed, and store-based retailing and the online environment evolved to offer an increasing selection of products, ...

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Country Report

Country Report

Direct Selling in Ireland

Dec 2018

Direct selling in Ireland is set to see further growth over the forecast period. Many products in this area are involved in the area of health and wellness, which will continue to grab the attention of consumers, thus boosting sales. There will also ...

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Country Report

Country Report

Direct Selling in Belgium

Dec 2018

Direct selling posted a further decline in value sales in 2018, largely as a result of both competition from internet retailing and the diminished threat of terrorism in the country, which meant that consumers once again felt more comfortable going ...

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Strategy Briefing

Strategy Briefing

Disruptors: Conversational Commerce Insights via Chatbot Case Studies

Jul 2018

Disruptors change human behavior. Some quicker than others. As conversations with virtual assistants like Amazon's Alexa and Google Home take off, many are wondering when these conversations will become integrated into the path to purchase. While we ...

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Strategy Briefing

Strategy Briefing

Channel Review in Soft Drinks

Jul 2018

This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...

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Strategy Briefing

Strategy Briefing

Pricing Pressures and Realities in the US: Impact of Discounters

Jun 2018

Growth in the US retail tissue and hygiene market has slowed down, as it is fairly saturated and highly competitive. The expansion of discounters in the market, along with the increasing share of private label and sales through e-commerce, have had a...

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Strategy Briefing

Strategy Briefing

Grocery Retailing in Latin America

Jun 2018

Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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Strategy Briefing

Strategy Briefing

Connectivity Reinvents Retailing in India

Jun 2018

Increased internet and mobile connectivity has made information easily accessible, giving consumers greater choice and the ability to make informed decisions. To remain competitive and cater to consumers, retailers are stepping up and integrating ...

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