Direct Selling

Direct selling benefitted from the 2020 lockdowns, registering a double-digit value growth. In 2021, value growth was lower but still positive. Direct sellers responded quickly to the person-to-person restrictions imposed by the pandemic and…

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

Direct selling continued to see some growth in 2021. The category drew some benefit from retail store closures early in the year due to a new wave of COVID-19, as well as consumers staying home more and avoiding visiting physical retail stores to…

Direct selling has been recording heavily declining retail current value sales in the last few years of the review period as consumers in Finland have opted for more modern retailing options in recent years. Direct selling suffers from a negative…

Having exhibited a double-digit rate decline during 2020 (due to the economic shock of the pandemic and consumers reigning in their discretionary spending), direct sellers will make a full retail value sales recovery in 2021. Most direct selling in…

The rate of decline in the retail current value sales of direct selling accelerated during 2021, as measures implemented to limit the spread of COVID-19 undermined consumer confidence and spending power and led to a focus on essential items. In…

The pandemic significantly affected direct selling in Peru in 2020 mainly due to the strict restrictions established to deal with the global health crisis. These were most stringent during the lockdown imposed from mid-March to the end of June 2020,…

Direct selling looked set to see growth slow in 2021 compared with the previous year. This was largely due to the deceleration of growth in consumer health direct selling following an upturn in growth in the previous year in the initial stages of the…

In spite of the pandemic, direct selling retail current value sales continued to increase in both 2020 and 2021, with consumer health by far the top performer – posting a double-digit rate of growth during both years. Consumer health and beauty and…

In 2021, direct selling recorded only slight growth compared with 2020, during which the channel saw a considerable surge in value sales amidst the pandemic. This additional growth in 2021 came despite ongoing restrictions for the channel during the…

Beauty and personal care direct selling is by far the largest direct selling channel in Ecuador in value terms. It was particularly hard hit by the fallout of the pandemic in 2020, with demand for beauty and personal care products plummeting as…

After a dip in value sales in the previous year, direct selling returned to growth in 2021. The main reason for this was the easing of restrictions on movement and socialisation, and consumer anxiety about the pandemic fading. This made it possible…

Direct selling gained stronger growth momentum in 2021, following a mixed performance by different product categories the previous year linked to varying priorities among Poles. The closure of non-essential stores in Poland for both years contributed…

Value sales through direct selling are low in Georgia and it registered value decline during the first year of the COVID-19 pandemic, as direct sales, such as door-to-door selling, were not permitted due to restrictions on movement. Also, most of the…

Direct selling followed a sharp leap in retail current value growth in 2019 with another, yet stronger, one in 2020 as the exigencies of the pandemic boosted the channel’s performance. After the boom in 2020, direct selling continued to see strong…

Although some direct selling categories were negatively affected by the pandemic in 2020, including beauty and personal care, which traditionally benefits from the interaction between customer and sales consultant, the overall channel witnessed…

The pandemic has revived the direct selling category and led to companies establishing new ways of marketing and selling their products, namely via video and phone calls. In fact, the use of Microsoft Teams and Zoom proliferated amongst direct…

Direct selling registered a slight drop in constant value sales in 2021 after a bumper year in 2020. However, despite the drop in constant value sales, it was one of the best performing retailing channels in 2021. Ironically, direct selling often…

Australia entered its first nationwide lockdown in March 2020 and even though restrictions were eased later in the year, the second wave of the pandemic as a result of the Delta variant resulted in further lockdown restrictions across key cities in…

Having declined significantly during 2020, direct selling retail current value sales rebounded no more than partially in 2021. During 2020, lockdown measures made it more difficult for salespeople to visit consumers in person, and even after these…