Direct Selling

Direct selling exceeded pre-pandemic sales in 2022 as the channel sought to recover from the severe impact of restrictions on selling door-to-door. However, much of the current value growth in 2022 was driven by higher retail prices as inflation took…

The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence of the pandemic and subsequent surge in unemployment levels, which resulted in widespread financial hardship. This further…

Colombia, despite relatively small retailing sales in general, stands out in terms of the direct selling channel, in which it is one of the main markets in the world. Direct selling is as an important employer in Colombia, especially of women, who…

The high rate of inflation helped the direct selling channel to achieve double-digit value growth in 2022 as the prices of most products sold by the market leaders increased within the range of the official inflation rate, which approached lower…

Although direct selling saw dynamic growth in current value terms in 2022 this was actually barely above inflation levels. In 2021 direct selling in Serbia started on the path to recovery from the hit it took during the first year of the COVID-19…

Direct selling was a solid performer throughout the pandemic, as many consumers were unable to access stores to buy a wide variety of goods due to the requirement that all non-essential stores remain closed throughout the quarantine lockdown period.…

Health and beauty direct selling continued to dominate retail value sales in 2022, especially through beauty and personal care products. Traditionally, direct selling in Latvia is a well-known channel for beauty products. Moreover, health and beauty…

The pandemic hit direct selling at a time when the channel was already facing strong challenges. Direct sellers were required to obtain approval from local officials for each meeting or gathering. Hosting large-scale demonstrations or meetings…

Category leader Amway saw dynamic growth during the pandemic, reinforcing its leadership in the category as its sales increased substantially over the course of 2020 and 2021. The international direct selling company’s very solid performance towards…

Direct selling sales returned to positive territory in 2022, after fears around COVID-19 contagion eased and people were able to engage in face to face selling once more. Consumers were also less fearful about meeting sellers in their homes. However,…

Direct selling experienced declining sales in 2020 following the emergence of the pandemic, particularly driven by the poor results recorded by the larger category of beauty and personal care. The restrictions introduced by the government as a result…

The pandemic resulted in a greater focus among local consumers on personal health and wellness, as they spent prolonged time at home due to safety concerns regarding exposure to the virus. Therefore, it was unsurprising that certain products offered…

Direct selling saw strong current value growth in 2020, as consumers could shop remotely at the height of the pandemic, when many stores were closed; some people were also reluctant to visit stores even when they were open. Consumer health direct…

Direct selling reported positive growth in current value terms in 2022. Direct selling has been on the growth path ever since the outbreak of COVID-19. However, as the remaining COVID-19 restrictions were lifted in 2022 and consumers started…

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2022 for the sixth year in a row in current value terms. Even more worryingly, direct selling underperformed…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Direct selling continued to sales increase in 2022, but at a slower rate than the significant growth seen in 2021, a year in which the category recovered much of the ground lost in 2020 due to the pandemic. With the growth observed in 2022, direct…

Direct sellers saw an increase in retail value sales in 2022, although this was largely fuelled by high inflation as consumers have reigned in their discretionary spending. Most direct selling in Egypt is performed through social commerce platforms,…

The rate of decline in overall retail current value sales of direct selling accelerated during 2021, as measures implemented to limit the spread of Coronavirus (COVID-19) continued to undermine consumer confidence and spending power and many…