Direct Selling

Market research on the retailing industry. Our reports feature a ...

Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Direct Selling in Bulgaria

Apr 2022

Direct selling retail constant value sales (2021 prices) were in decline even before the onset of the pandemic due in large part to the emergence of e-commerce, and COVID-19 did not significantly accelerate this trend, in spite of the introduction of…

USD 1,195
Country Report

Direct Selling in Croatia

Apr 2022

Direct selling was severely impacted by the pandemic, as direct sellers were not permitted to sell from door-to-door for much of 2020. In 2021, direct selling registered an increase in value sales, as direct selling resumed again. Another reason for…

USD 1,195
Country Report

Direct Selling in Colombia

Feb 2022

For many companies, including Avon and Natura, the COVID-19 pandemic accelerated an existing trend, as players looked to adapt their operations to an increasingly digitalised world. Players in direct selling were already increasingly migrating into…

USD 1,195
Country Report

Direct Selling in Switzerland

Jun 2022

Direct selling benefitted from the 2020 lockdowns, registering a double-digit value growth. In 2021, value growth was lower but still positive. Direct sellers responded quickly to the person-to-person restrictions imposed by the pandemic and…

USD 1,195
Country Report

Direct Selling in Kenya

Mar 2022

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

USD 1,195
Country Report

Direct Selling in Denmark

Mar 2022

Direct selling continued to see some growth in 2021. The category drew some benefit from retail store closures early in the year due to a new wave of COVID-19, as well as consumers staying home more and avoiding visiting physical retail stores to…

USD 1,195
Country Report

Direct Selling in Serbia

Apr 2022

Direct selling was severely impacted by the pandemic in 2020, as direct sellers were not permitted to sell from door-to-door for much of the year. In 2021, direct selling registered an increase in value sales, as direct selling resumed again.…

USD 1,195
Country Report

Direct Selling in Latvia

Apr 2022

Direct selling is set to perform positively in 2021, broadly in line with growth trends seen over the review period. In real terms, growth in 2021 is a little slower than 2020, which saw a slight uptick as a result of restrictions placed on store…

USD 1,195
Country Report

Direct Selling in Taiwan

Mar 2022

After seeing solid growth in 2020, direct selling continued to see a similar current value growth rate in 2021, as the COVID-19 outbreak proved beneficial for the channel. The main factor promoting consumer acceptance of direct selling was the…

USD 1,195
Country Report

Direct Selling in Portugal

Mar 2022

Direct selling experienced declining sales in 2020 following the emergence of the pandemic, particularly driven by the poor results recorded by the larger category of beauty and personal care. The restrictions introduced by the government as a result…

USD 1,195
Country Report

Direct Selling in Singapore

Mar 2022

A loss of temporary and permanent employment, driven by the pandemic, has led to record numbers of new consultants in the direct selling space. Starter kits from direct selling companies have relatively low upfront costs. With generous exchange and…

USD 1,195
Country Report

Direct Selling in Malaysia

Mar 2022

Direct selling was one of the few retailing categories to buck the negative sales trends that were seen across the Malaysian retailing industry at the peak of the COVID-19 pandemic during 2020. The category continued to register positive growth in…

USD 1,195
Country Report

Direct Selling in China

Feb 2022

In 2020, the Chinese government implemented strict quarantine measures and prohibited any social gatherings for nearly two months due to COVID-19. As the direct selling business model relies heavily on hosting meetings or gatherings to introduce…

USD 1,195
Country Report

Direct Selling in Finland

Mar 2022

Direct selling has been recording heavily declining retail current value sales in the last few years of the review period as consumers in Finland have opted for more modern retailing options in recent years. Direct selling suffers from a negative…

USD 1,195
Country Report

Direct Selling in Egypt

Mar 2022

Having exhibited a double-digit rate decline during 2020 (due to the economic shock of the pandemic and consumers reigning in their discretionary spending), direct sellers will make a full retail value sales recovery in 2021. Most direct selling in…

USD 1,195
Country Report

Direct Selling in Thailand

Feb 2022

The rate of decline in the retail current value sales of direct selling accelerated during 2021, as measures implemented to limit the spread of COVID-19 undermined consumer confidence and spending power and led to a focus on essential items. In…

USD 1,195
Country Report

Direct Selling in Peru

Feb 2022

The pandemic significantly affected direct selling in Peru in 2020 mainly due to the strict restrictions established to deal with the global health crisis. These were most stringent during the lockdown imposed from mid-March to the end of June 2020,…

USD 1,195
Country Report

Direct Selling in Indonesia

Feb 2022

Direct selling looked set to see growth slow in 2021 compared with the previous year. This was largely due to the deceleration of growth in consumer health direct selling following an upturn in growth in the previous year in the initial stages of the…

USD 1,195
Country Report

Direct Selling in Spain

Feb 2022

In spite of the pandemic, direct selling retail current value sales continued to increase in both 2020 and 2021, with consumer health by far the top performer – posting a double-digit rate of growth during both years. Consumer health and beauty and…

USD 1,195
Country Report

Direct Selling in Lithuania

Apr 2022

Direct selling registered a healthy rise in retail value sales growth during 2021. This was mostly due to the lockdown and economic uncertainty that led many Lithuanian consumers to limit their spending to essential necessities. Furthermore, many…

USD 1,195
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