Direct Selling

Market research on the direct selling industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Country Report

Direct Selling in Estonia

Apr 2020

Direct selling must be recognised as one of the stagnating retail channels in Estonia in 2019. Direct selling has a long tradition in the country, with major players coming from Scandinavia back in the 1990s. However, after a long period of healthy ...

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Direct Selling in Argentina

Apr 2020

One of the characteristics of direct selling is that, due to their independence, each seller has the autonomy to manage their business. Given Argentina’s complicated economic context, many women approach different companies to start reselling their ...

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Direct Selling in Ecuador

Apr 2020

Direct selling remains an important source of employment in Ecuador, with some 900,000 people currently working as direct sellers. According to the director of the Ecuadorian Direct Selling Association, AEVD, 97% of direct sellers in Ecuador are ...

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Direct Selling in Bulgaria

Apr 2020

Direct selling faces significant competition from e-commerce. E-Commerce appeals to direct selling’s core base of consumers who are not well-served by store-based channels and offers several advantages which outweigh the benefits of direct selling, ...

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Direct Selling in Israel

Apr 2020

Consumers’ shopping habits—especially the way consumers approach their purchasing decisions—have changed in recent years, and many of these changes have had a negative impact on the popularity of direct selling. Increasing access to the internet, in ...

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Direct Selling in Colombia

Apr 2020

Direct selling continued to see steady moderate current value growth in 2019. This is a channel that is characterised by requiring personal contact through networking, and is locally referred to as a “people business”. However, players in direct ...

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Direct Selling in Kenya

Mar 2020

In Kenya, beauty and personal care and consumer health products continued to account for most sales in direct selling in 2019. The use of face-to-face encounters with potential consumers helps to influence purchasing choices. In 2018 for instance, ...

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Direct Selling in Hungary

Mar 2020

While registering good current value sales growth, store-based and e-commerce retailers continue to pose a direct threat to direct selling in Hungary. While online operations and showrooms are used by direct selling companies to generate leads and ...

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Direct Selling in Saudi Arabia

Mar 2020

The direct selling channel saw a return to growth in 2019, representing an improvement on the negative performance of the previous year. Towards the end of the review period many expatriates had to send their families back to their home countries to ...

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Direct Selling in South Africa

Mar 2020

Direct selling saw a decline in current value terms in 2019 as consumers’ disposable income was put under pressure and unemployment remained high. With sales dropping , the sales force declined by almost a quarter according to South Africa’s Direct ...

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Direct Selling in Tunisia

Mar 2020

direct selling recorded strong sales growth in 2019 and much of this can be attributed to the high proportion of sales in the channel for by beauty and personal care products. The leading direct selling brands have already established large networks ...

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Direct Selling in Greece

Mar 2020

Direct selling continues to be adversely affected by the momentum of e-commerce. Sales declined in 2019, in part due to the ongoing rise of e-commerce, given that most direct selling companies are now also operating e-shops. The positive momentum of ...

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Direct Selling in Switzerland

Mar 2020

In 2019, direct selling posted slightly declining value sales, with stagnation expected over the forecast period. This is especially due to the accelerating growth of e-commerce in Switzerland and the high level of convenience and price transparency ...

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Direct Selling in Taiwan

Mar 2020

The influence of the younger generation over retailing continues to rise and is changing the retailing landscape across many industries because of their different shopping behaviours compared to older generations. Modern consumers rely more on the ...

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Direct Selling in Ukraine

Mar 2020

The direct selling channel recorded another positive current value performance in 2019, although to a lesser extent than other retailing channels. Traditionally, direct selling in Ukraine consisted of sales of beauty and home products, as well as ...

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Direct Selling in Portugal

Mar 2020

Direct selling experienced stagnant value sales growth in 2019, as local consumers have increasingly changed the way they shop. E-commerce has brought greater dynamism to retailing and challenged players in various channels to innovate and launch ...

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Direct Selling in Peru

Mar 2020

Direct selling continued to see current value growth in 2019. It maintained a positive performance in a context of economic slowdown and political uncertainty, as it has become an effective way for Peruvians to increase their income whilst they are ...

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Direct Selling in Malaysia

Mar 2020

Direct selling remains a mature category that is stagnating due to various factors. These include a distinct lack of new brands entering the category and a resultant lack of novelty, with the incumbent leading brands struggling to maintain sales and ...

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Direct Selling in Austria

Mar 2020

Current value growth for direct selling remained strong in Austria in 2019, with marginally slower growth predicted for the forecast period. Direct selling is expected to continue outperforming store-based retailing and overall retailing. It has ...

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Direct Selling in North Macedonia

Mar 2020

Over time, the direct selling model experienced stagnation after its quick and successful start in the early 1990s, particularly its start in Eastern Europe countries, including North Macedonia. During the past several years, direct selling felt ...

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