Direct Selling
Market research on the direct selling industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Categories
- Retailing
- Apparel and Footwear Specialist Retailers
- Convenience Stores
- Department Stores
- Direct Selling
- Electronics and Appliance Specialist Retailers
- Food and Drink Internet Retailing
- Grocery Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Home shopping
- Hypermarkets
- Internet Retailing
- Leisure and Personal Goods Specialist Retailers
- Mixed Retailers
- Mobile Internet Retailing
- Modern Grocery Retailers
- Non-Grocery Retailers
- Non-Store Retailing
- Supermarkets
- Traditional Grocery Retailers
- Variety Stores
- Vending
- Warehouse Clubs
Filters
Country Report
Direct Selling in Pakistan
Mar 2019
The direct selling channel in Pakistan primarily targets women; hence, the focus of retailers in the channel remains on beauty and personal care and household products. Direct selling in Pakistan is a retail channel which is well-suited for women who...
Country Report
Direct Selling in India
Mar 2019
Beauty and personal care and consumer health remained the most popular products sold via direct selling in 2018. One of the advantages of the direct selling channel is that sellers can have face-to-face conversations with customers. This creates the ...
Country Report
Direct Selling in Kenya
Mar 2019
With the unemployment rate in Kenya averaging 11%, companies are increasingly looking to employ youths to sell their products directly to consumers. This involves these sales agents looking for potential customers either through their existing ...
Country Report
Direct Selling in Cameroon
Mar 2019
Direct selling continued to see slower, but still fast, current value sales growth in 2018. Despite increasing maturity, direct selling continues to attract strong demand from middle- and high-income consumers. Direct sales are still highly dependent...
Country Report
Direct Selling in South Korea
Mar 2019
Direct selling posts steady growth in South Korea, with its great quality of products. Since direct selling’s main consumers are mostly middle-aged women in South Korea, the quality of products highly affects the channel’s sales growth. Many direct ...
Country Report
Direct Selling in Austria
Mar 2019
Current value growth for direct selling remained strong in Austria in 2018, with marginally slower growth predicted for the forecast period. Direct selling is expected to continue outperforming store-based retailing and overall retailing. It has ...
Country Report
Direct Selling in Guatemala
Mar 2019
The success of direct selling in Guatemala is driven by the strong penetration that direct sellers have in both urban and rural areas. Often, direct sellers can reach parts of the country where there are no stored-based retailers, especially in ...
Country Report
Direct Selling in Macedonia
Mar 2019
Competitive pressure from health and beauty specialist retailers continues to hinder the performance of direct selling. Constantly evolving market conditions have led to a marginal value share loss for the entire channel. Over time, the direct ...
Country Report
Direct Selling in Kazakhstan
Mar 2019
Direct sellers in Kazakhstan continuously benefit by providing a personalised, individual approach towards communication and service that they offer consumers. The existence of beauty consultants in direct selling attract consumers who demand a deep ...
Country Report
Direct Selling in Slovenia
Mar 2019
Direct selling experienced a prolonged period of contracting sales throughout the review period and continued to drop in 2018. The main drivers behind this performance are to be found in the shifting power from sellers to buyers, which were fostered ...
Country Report
Direct Selling in South Africa
Feb 2019
Direct selling remains a relatively niche retailing channel in South Africa when compared with the overall retail market. The most common format in direct selling in South Africa remains person-to-person direct selling. The review period witnessed an...
Country Report
Direct Selling in Tunisia
Feb 2019
The leaders in direct selling in Tunisia have brand representatives in every city and neighbourhood. In urban and rural areas, consumers can buy the latest products without having to travel to major cities. Proximity to customers through brand ...
Country Report
Direct Selling in Canada
Feb 2019
Direct selling experienced a challenging time in the last five years, not only because of more product options being available to consumers from other channels, but also because direct selling attracted fewer part-time and full-time distributors. To ...
Country Report
Direct Selling in Nigeria
Feb 2019
The number of internet users in Nigeria is increasing sharply and helped to support the growth of the direct selling channel in 2018. Direct sellers are taking advantage of the increasing online traffic to promote their products. In addition, ...
Country Report
Direct Selling in Costa Rica
Feb 2019
Thanks to a consolidated base of local sales associates and buyers throughout the country, the direct selling channel continued to capitalise on its strong sales momentum during 2018. The prevailing macroeconomic uncertainty continued to boost this ...
Country Report
Direct Selling in Serbia
Feb 2019
Direct selling witnessed a strong result over the review period, and this trend continued into 2018. This growth was partly driven by the good performance of Avon Cosmetics and Herbalife International, and partly by the growing number of small ...
Country Report
Direct Selling in Algeria
Feb 2019
Direct selling is expected to see a strong double-digit current value CAGR over the forecast period. This growth is set to be driven mainly by home care direct selling, as the category is still far from maturity. Consumers in Algeria who buy through ...
Country Report
Direct Selling in Belarus
Feb 2019
In 2018, direct selling in Belarus recorded growing value sales thanks to the improving macroeconomic situation. A fairly stable exchange rate also positively influenced direct selling sales as these products are mainly imported from Russia. A slight...
Country Report
Direct Selling in Lithuania
Feb 2019
Direct selling has a strong foothold in Lithuania historically and continued performing solidly in 2018. Consolidating numerous industries in its portfolio, direct selling manages to balance sales among the most popular and growing categories, such ...
Country Report
Direct Selling in Uruguay
Feb 2019
The vast majority of the direct sellers in Uruguay are women. This is mainly because the leading products in direct selling in Uruguay focus on beauty and personal care, and historically those categories only interested woman. Moreover, although ...
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