Direct Selling

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

Grocery retailing recorded a sales decline in Latin America in 2020, with most countries seeing worsening performances, including particularly steep declines in Argentina and Peru. Local economies, and therefore many households’ financial…

Australia went into a nationwide lockdown in March 2020 and this prevented direct sellers from physically meeting their customer base. As such, going digital became essential for the industry’s survival and many direct selling consultants engaged…

Direct selling saw sales decline in 2020 as measures implemented to limit the spread of COVID-19 undermined consumer confidence and spending power and led to a narrow focus on essential items. In addition, concerns about exposure to the COVID-19…

The COVID-19 pandemic had a severe negative impact on direct selling, leading to a significant current value sales decline in 2020. With strict restrictions on gatherings implemented by the government soon after the outbreak, selling events were…

Direct selling was heavily impacted by the pandemic in 2020 and experienced a strong drop in current value sales, mainly due to limited opportunities for face-to-face contact between sales agents and customers. In Austria, direct selling is closely…

The COVID-19 pandemic had a dramatic negative impact on direct selling in 2020. This was primarily due to the restrictions imposed by Swiss authorities to reduce the spread of the COVID-19 virus in the country. As such, retail current value sales in…

Prior to the pandemic, direct selling experienced a prolonged period of contracting sales throughout the review period despite the favourable economic environment. Direct selling has been struggling due to pressure from other retailing formats,…

Much has been made of the impact of online shopping on store-based retailing and the associated responses to this, however less attention has been placed on direct selling brands incorporating digital channels into their businesses. Like many…

Beauty and personal care direct selling is largely dependent on personal interaction, with many consultants connecting with clients in their workplaces or at social gatherings. This meant that office closures and orders to stay at home following the…

Direct selling has been undergoing significant modernization for several years, and therefore most players already undertook strong digitalisation efforts before the pandemic emerged in 2020. By the end of the review period, circa 75% of orders were…

With the COVID-19 pandemic came new health recommendations such as social distancing. Subsequently, many Israeli consumers preferred to not interact directly with direct sales agents and rather bought well-known brands that hardly needs touching…

Direct selling retail current value sales declined steeply during 2020: During the lockdown, sales agents were unable to meet with clients and potential clients in person, and even after these measures were eased. The fact that many consumers worked…

Direct selling is set to see a marked drop in value growth in 2020, to an extent that is atypical with its erratic development pattern over the review period. There are a number of factors behind this. Most important is the restrictions on movement…

COVID-19 negatively impacted direct selling and it register higher value decline than in 2019. direct selling activities had to be curtailed in order to stop the spread of COVID-19. Though beauty and personal care is by the largest product area in…

COVID-19 negatively impacted direct selling in 2020 due to the restrictions on gatherings and in-person presentations, leading to fewer sales occasions. As a result, direct sellers sought other ways of interacting with prospective customers, such as…

Although direct selling sales fell strongly in 2020, there was an increase in demand for soft drinks and bottled water as a result of COVID-19 lockdowns and curfews from March through June. Health Water Bottling (Nova) launched a new app that takes…

Prior to the pandemic, direct selling witnessed a strong result over the review period. This was partly thanks to the good performance of one major player – Herbalife. The player continued to widen its direct seller's network in towards the end of…

COVID-19 led to a decline in the retail current value sales of direct selling during 2020. Lockdown measures made it more difficult for salespeople to visit consumers, and even after these were eased, the fear of contagion made many of them reluctant…

Direct selling recorded a strong decline in value sales in 2020. The lockdown and economic uncertainty led Tunisian consumers to limit their spending to essential necessities, mainly groceries, negatively affecting direct selling consequently.…