Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Direct Selling in

Direct Selling in France

Mar 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of direct selling set to strengthen, offering employment opportunities and personal attention through the party concept

Direct selling continued to record stable current value growth in 2019, with stronger sales predicted for the forecast period, as the channel continued to attract smaller players with a diverse range of products. Direct selling has gradually managed to move away from its perceived outdated image, with its most enduring appeal linked to a personalised service including demonstrations from sales agents in the comfort of a customer’s own home.

Niche product categories continue to attract consumers

While a vast range of goods under other direct selling continued to dominate value sales in 2019, smaller niche areas experienced strong growth including food and drink, pet care, and personal accessories and eyewear, larger more traditionally popular product categories such as homewares and home furnishings, and consumer appliances (which used to appeal to local consumers due to the effective demonstration of various products such as vacuum cleaners and kitchen appliances such as those from leader Vorwerk) showed signs of maturity. Beauty and personal care on the other hand, is continuing to slowly regain some momentum in France after several years of decline, with a stronger performance predicted for the forecast period.

Direct selling adopts omnichannel approach to widen consumer reach

With the obvious exception of apparel and footwear, direct selling has not been dramatically impacted by the rapid development of e-commerce as the channel’s core consumer base is searching for good quality products and a social experience, appreciating the opportunity to gather friends together during the evening and take the time to thoroughly test products before they make a purchase, whereas for consumers of e-commerce, the priority is competitive prices and quick delivery. However, some brands such as Vorwerk are adopting an omnichannel approach to widen their consumer base, utilising the online channel to complement main sales.

COMPETITIVE LANDSCAPE

Leading players struggle due to increasing maturity of their main product categories

Direct selling remained a highly fragmented competitive landscape in France in 2019, dominated by smaller players under others, while continuing to be led by Vorwerk, Tupperware, It Works! and Forever Living, with latter two performing better towards end of the review period. Declining sales led to Tupperware France closing its unique production plant in France based at Joué-Les-Tours, as the player was left with surplus production.

Direct selling likely to attract higher number of brands traditionally present outside of the channel

With healthy prospects predicted for direct selling over the forecast period, the channel is likely to attract an increasing number of players, particularly as France’s direct selling federation, FVD (Fédératoin de la Vente Directe) claims that many brands are able to boast a retention rate of 80% amongst their customers, evidence of the importance placed on the consumer experience and the quality and range of products leading to repeat purchases. This has led to brands outside of the channel such as Bonduelle (launching My Secret Basket) Seb (All-Clad grill) and Panasonic (premium personal care devices) already widening their consumer reach by taking a multichannel approach, while Bergère de France has stated its intention to also enter in the near future.

Women likely to remain core consumer group despite efforts to diversify offer to attract men

While the concept of direct selling seems well suited to targeting women who are more traditionally likely to invite friends and family to their homes to enjoy a direct selling party, the channel needs to continue to seek further growth options. One way is to diversify its product offer to attract new consumer groups, including men.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in France market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in France?
How important is direct selling in France?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

Request more information

Direct Selling in France - Category analysis

HEADLINES

PROSPECTS

Sales of direct selling set to strengthen, offering employment opportunities and personal attention through the party concept

Niche product categories continue to attract consumers

Direct selling adopts omnichannel approach to widen consumer reach

COMPETITIVE LANDSCAPE

Leading players struggle due to increasing maturity of their main product categories

Direct selling likely to attract higher number of brands traditionally present outside of the channel

Women likely to remain core consumer group despite efforts to diversify offer to attract men

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Retailing in France - Industry Overview

EXECUTIVE SUMMARY

French consumers retain frugal spending habits under context of unstable economy

Local proximity convenience stores continue to expand, in stark contrast to large hypermarkets, forcing latter to look at alternative strategies

Store-based retailers adopt omnichannel approach to sales to broaden consumer reach

Click-and-collect options continue to gain in popularity over home delivery

Improved performance predicted for retailing over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Festive Period
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Direct Selling in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of direct selling set to strengthen, offering employment opportunities and personal attention through the party concept

Niche product categories continue to attract consumers

Direct selling adopts omnichannel approach to widen consumer reach

COMPETITIVE LANDSCAPE

Leading players struggle due to increasing maturity of their main product categories

Direct selling likely to attract higher number of brands traditionally present outside of the channel

Women likely to remain core consumer group despite efforts to diversify offer to attract men

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Direct Selling in France - Category analysis

HEADLINES

PROSPECTS

Sales of direct selling set to strengthen, offering employment opportunities and personal attention through the party concept

Niche product categories continue to attract consumers

Direct selling adopts omnichannel approach to widen consumer reach

COMPETITIVE LANDSCAPE

Leading players struggle due to increasing maturity of their main product categories

Direct selling likely to attract higher number of brands traditionally present outside of the channel

Women likely to remain core consumer group despite efforts to diversify offer to attract men

CHANNEL DATA

Retailing in France - Industry Overview

EXECUTIVE SUMMARY

French consumers retain frugal spending habits under context of unstable economy

Local proximity convenience stores continue to expand, in stark contrast to large hypermarkets, forcing latter to look at alternative strategies

Store-based retailers adopt omnichannel approach to sales to broaden consumer reach

Click-and-collect options continue to gain in popularity over home delivery

Improved performance predicted for retailing over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports