The outlook for direct selling in Greece is not optimistic, and the category is likely to see continued decline throughout the forecast period, albeit at a more moderate pace compared to the review period. Despite the rise of social media, direct selling will not see significant growth in sales as Greek consumers opt for online shopping.
Over the forecast period, direct selling companies in Greece will increasingly invest in new technologies to promote and facilitate their services. Digital marketing and personalized offers with the aid of artificial intelligence (AI) are likely to play a major role in this domain, helping direct selling companies reach out to more customers and increase sales.
One area where direct selling could potentially see progress is in beauty and personal care. During the pandemic, sales of such products increased significantly as people became more interested in self-care.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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