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Country Report

Direct Selling in

Direct Selling in Sweden

42 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong internet retailing growth forces direct sellers to go online

Direct selling, similar to homeshopping, continues to suffer from the popularity of internet retailing. Swedish consumers are living exceedingly hectic lifestyles, placing growing emphasis on convenient shopping experiences offering price comparisons due to the desire to save money.

Multi-channel approach to remain key

Internet retailing and a multi-channel approach were considered the most important trends within retailing in Sweden during the review period. This will likely intensify over the forecast period, with the majority of direct selling operators continuing to improve or implement an online component in order to tackle the intense competition from internet retailing.

Beauty products the largest category

Beauty and personal care remain the most common products sold via direct selling in Sweden. The motivation for this is straightforward – beauty and personal care products correspond well with the direct selling format.

COMPETITIVE LANDSCAPE

Lesley Cosmetics continues to lead direct selling

Lesley Cosmetics, which distributes the Mary Kay brand, continued to lead direct selling in Sweden in 2017 with a strong lead over its nearest competitor, PM Sweden. The company is a pure direct seller, and focuses exclusively on beauty and personal care products.

Limited category attraction

International brands, such as Mary Kay, Tupperware and Herbalife, characterise value sales in direct selling in Sweden. Only two out of the ten largest players in direct selling in 2017 were Swedish, Oriflame Cosmetics and Meandi, two companies which also claimed the bottom two spots on the list.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Sweden?
How important is direct selling in Sweden?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Sweden - Category analysis

HEADLINES

PROSPECTS

Strong internet retailing growth forces direct sellers to go online

Multi-channel approach to remain key

Beauty products the largest category

COMPETITIVE LANDSCAPE

Lesley Cosmetics continues to lead direct selling

Limited category attraction

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Retailing in Sweden - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth does not translate into retailing growth

Online sales channels continue to boom

Only one international company makes the top ten list

Food and drink internet retailing set to be the most dynamic category

Future performance looks less promising

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2016

Physical retail landscape

Cash and carry

Seasonality

Christmas
Summer Sale

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 19 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 29 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 31 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 33 Retailing GBO Company Shares: % Value 2013-2017
Table 34 Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 36 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 38 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 41 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 48 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 49 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Direct Selling in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong internet retailing growth forces direct sellers to go online

Multi-channel approach to remain key

Beauty products the largest category

COMPETITIVE LANDSCAPE

Lesley Cosmetics continues to lead direct selling

Limited category attraction

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Direct Selling in Sweden - Category analysis

HEADLINES

PROSPECTS

Strong internet retailing growth forces direct sellers to go online

Multi-channel approach to remain key

Beauty products the largest category

COMPETITIVE LANDSCAPE

Lesley Cosmetics continues to lead direct selling

Limited category attraction

CHANNEL DATA

Retailing in Sweden - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth does not translate into retailing growth

Online sales channels continue to boom

Only one international company makes the top ten list

Food and drink internet retailing set to be the most dynamic category

Future performance looks less promising

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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