Sales amongst Irish direct sellers since the beginning of the COVID-19 crisis have demonstrated that purchasing items online will continue to grow in popularity. Necessity exposed many people to e-commerce throughout the pandemic, even those who otherwise would not have entertained this method of shopping.
In a similar way to the economic effect of the COVID-19 crisis, soaring inflation at the start of the forecast period may prompt more local consumers to become direct sales consultants either due to unemployment or as a way to create additional income. The normalisation of hybrid working could further boost this, as consumers have a greater degree of flexibility and time to take on additional work.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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