The Malaysian ringgit has been recovering since the end of 2022, and this should bode well for direct selling as the cost of the raw materials used in the production of beauty and wellness products and the cost of imported products should decrease. With reduced operating costs direct selling companies should be in a better position to manage promotional campaigns and to attract more sales into their business, while they could also offer improved incentives to their agents, which should also benefit sales.
The strong customer loyalty afforded to companies such as Amway and Herbalife Nutrition should continue to support their sales in the forecast period and thereby help to drive overall growth in direct selling. This customer loyalty is attributed to the strong relationships established between consumers and direct selling agents.
One of the most important trends in direct selling in recent years has been the increasing reliance that the leading players have placed on digital marketing and e-commerce to remain relevant to consumers and competitive in the category. This can be seen as the natural response to the increasing importance of e-commerce generally, with direct selling players looking to take advantage of the rapidly rising consumer interest in purchasing a wide range of products online.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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