Digital technology is becoming more important in direct selling. Direct selling companies are increasingly adopting new technologies, such as online platforms and social media, to reach and interact with customers.
The products that are popular with consumers often change over time and direct selling companies will need to react in order to remain relevant. For example, there has been a growing shift towards more natural and organic products, as well as products that address specific health concerns.
Direct selling is likely to face increasing competition from e-commerce over the forecast period, as more and more consumers choose to shop online. Direct selling companies will need to find ways to differentiate themselves and their offer, such as offering a unique shopping experience in order to compete with e-commerce.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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