Direct selling has promising growth prospects in Indonesia with retail sales expected to continue to reach pre-pandemic levels, in current value terms, by 2024. This will be supported by the country’s growing population, as well as the large number of direct selling companies, both local and international.
However, despite the expected influx of new investors, the biggest challenge expected to be faced by direct sellers over the forecast period will be to understanding the changes in consumer behaviour brought about by COVID-19, so that they can provide a selling service that successfully meets consumer needs. Players will be faced with the dilemma of reverting to the same selling patterns seen pre-pandemic or experimenting with new channels and strategies.
Beauty and personal care direct selling is expected to overtake consumer health to become the biggest contributor to direct-selling, in terms of value sales, during forecast period. Growth in both these subcategories will be supported by players targeting the upper middle-income consumer segment with premium-oriented products.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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