Based on a good outlook in terms of supply and demand for direct selling, the channel is predicted to see healthy retail value (constant 2022 prices) growth over the forecast period. Growth rates are expected to be higher than for retail and retail offline as a whole.
Previously, there was usually a clear distinction between direct sellers and e-commerce players. However, during the pandemic this changed considerably.
The US brand Mary Kay, which has been continuously expanding to reach dozens of markets worldwide, is likely to enter Austria in the short term. The multi-level marketing company offers beauty and personal care products, including fragrances, for women and men though independent sales agents.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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