Competitive Landscape
Herbalife Nutrition Accelerates Digital Transformation
Direct selling in Israel remains moderately concentrated in 2025, with the top three companies, Sunrider Israel Ltd, Herbalife International of Israel (1990) Ltd, and Nu Skin Israel Inc, collectively accounting for 26% share. Over the period from 2020 to 2025, concentration has marginally decreased, as Sunrider Israel Ltd and Herbalife International of Israel (1990) Ltd both saw slight declines in share, while Nu Skin Israel Inc increased its presence, reflecting stronger competition and the emergence of digitally enabled local and niche brands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Israel?
- Which are the leading retailers in Direct Selling in Israel?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Israel - Category analysis
Key Data Insights
Direct Selling Summary
Digital Engagement Helps to Sustain Growth Amid Cautious Spending
Herbalife Maintains a Strong Position Even as Health and Beauty Contracts
Data-Driven Personalisation Reshapes Customer Relationships through Digital Tools
Eco-Friendly Wellness Brands Capture Rising Demand for Transparency
Hybrid Selling Attracts New Sellers as Digital-First Strategies Expand
Herbalife Nutrition Accelerates Digital Transformation
Retail in Israel - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Outperform Traditional Formats as Shoppers Seek Value
Wolt’S Digital Innovation Reshapes Everyday Shopping Habits
International Brands Accelerate Digital Transformation to Meet Hybrid Demand
Rami Levy’S Value Focus Narrows Shufersal’S Lead as Innovation Accelerates
Zara Launches Innovative Flagship Store
Adidas Launches Digital Transformation in Concept Stores
Informal Retail
Opening Hours for Physical Retail
Seasonality
Jewish New Year
Passover
Country Reports Disclaimer
The following categories and subcategories are included:
Direct Selling
-
- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
-
- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!