The pandemic led to a greater emphasis on personal and emotional health and wellness, and encouraged a trend where individuals could take a step back from their traditionally busy lives and evaluate their priorities.
A number of product categories within direct selling, including toys and games and home products, are losing ground with declining sales due to increased competition from local and international retailers, including those on e-commerce platforms, which are able to offer stylish and good-quality products at reasonable prices. Furthermore, the local population is highly tech-savvy with the city-state having the necessary means to facilitate the stronger adoption and growth of e-commerce, such as a stable logistics infrastructure, flexible payment methods, and proliferation of third party marketplaces.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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