The economic forecast is rather grim for Spain for 2023, with economists agreeing that the country is headed towards recession. As a result, 2023 may bring with it the closure of businesses and a high unemployment rate, and Spaniards’ savings are expected to reduce or dry up over 2023 and 2024.
Consumer health is expected to remain the largest category within direct selling during the forecast period, and will continue to see current value growth, as heightened local consumer interest in health and wellness is set to outlast the pandemic. Meanwhile, obesity is now a major public health issue in Spain, and local consumers are increasingly watching their weight.
The experience gained during the COVID-19 pandemic is expected to drive the evolution of direct selling towards omnichannel over the forecast period. As seen elsewhere in retail, omnichannel experiences will be a key feature of retailing over the forecast period, and direct sellers will have to get on board with this, otherwise they will be left behind.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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