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Country Report

Direct Selling in

Direct Selling in the Czech Republic

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Resurgence in direct selling driven by beauty and personal care

Direct selling continues to post stable growth, driven by rising demand for beauty and personal care products. The channel is dominated by strong beauty brands such as Avon, Oriflame and LR, which are driving sales, despite strong competitive pressure from e-commerce and store-based retailers.

Leading brands look to offer online sales in response to demand for convenience

Despite the growth of direct selling towards the end of the review period, the channel will need to adapt to the new reality of e-commerce if it is to remain competitive. Companies will need to offer their customers the opportunity of purchasing their products online through a proper e-shop solution with mobile device compatibility.

Czech consumers value personal contact and relationship with direct sellers

Despite a stagnating value share with regard to overall retailing, direct selling remains a popular channel that has so far managed to survive the onslaught of online retailers in the Czech Republic. The direct selling business environment has now mostly been cleansed of companies with questionable sales practices after well-publicised media campaigns in 2013.

COMPETITIVE LANDSCAPE

Avon Cosmetics leverages extensive network to lead sales

Avon was recently taken over by Natura, creating the fourth largest cosmetics company in the world with a turnover of more than USD10 billion. The deal could impact the way Avon performs business by, for example, increasing the offer of non-beauty products in the future as the company’s sales are stagnating.

Professional call centre model helps Zaren post dynamic growth

Zaren, a direct seller focusing on healthy sleeping products such as pillows and mattresses, recorded dynamic growth in the Czech Republic at the end of the review period. The company uses professional call centres and does not rely on selling agents for sales leads.

Growing demand for direct sellers tailored for social events and parties

Direct sellers that focus on consumers holding parties and social events such as PartyLite are growing in popularity, although overall sales remain limited. PartyLite focuses on smaller crowds while offering scented candles and associated household furnishing.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Czech Republic?
How important is direct selling in Czech Republic?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Resurgence in direct selling driven by beauty and personal care

Leading brands look to offer online sales in response to demand for convenience

Czech consumers value personal contact and relationship with direct sellers

COMPETITIVE LANDSCAPE

Avon Cosmetics leverages extensive network to lead sales

Professional call centre model helps Zaren post dynamic growth

Growing demand for direct sellers tailored for social events and parties

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Retailing in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts Czech retail sales

Focus on digitalisation and omnichannel strategies to increase outreach

New modern store layouts help attract consumers

Growing competition from leading international players and e-stores

Growth to be limited by tightening budgets due to economic slowdown

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2018

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Easter

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Direct Selling in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Resurgence in direct selling driven by beauty and personal care

Leading brands look to offer online sales in response to demand for convenience

Czech consumers value personal contact and relationship with direct sellers

COMPETITIVE LANDSCAPE

Avon Cosmetics leverages extensive network to lead sales

Professional call centre model helps Zaren post dynamic growth

Growing demand for direct sellers tailored for social events and parties

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Resurgence in direct selling driven by beauty and personal care

Leading brands look to offer online sales in response to demand for convenience

Czech consumers value personal contact and relationship with direct sellers

COMPETITIVE LANDSCAPE

Avon Cosmetics leverages extensive network to lead sales

Professional call centre model helps Zaren post dynamic growth

Growing demand for direct sellers tailored for social events and parties

CHANNEL DATA

Retailing in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts Czech retail sales

Focus on digitalisation and omnichannel strategies to increase outreach

New modern store layouts help attract consumers

Growing competition from leading international players and e-stores

Growth to be limited by tightening budgets due to economic slowdown

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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