The direct selling channel is expected to see a decelerating rate of growth in current value terms (constant 2022 prices) over the forecast period. Growth will be restricted by the burgeoning popularity of e-commerce, which could pose a threat to the future of direct selling.
Live commerce could represent a natural opportunity for direct sellers to promote their brands over the forecast period. Direct sellers already have an established online presence, and this would appear to be a logical extension.
Prevailing economic pressures, at least in the short-term, could prompt more Czechs to become direct sellers as a way to supplement their incomes.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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