Competitive Landscape
Herbalife Accelerates Growth as Avon’S Share Declines
Direct selling in the Czech Republic remained moderately fragmented in 2025, with the leading company, Avon Cosmetics spol sro, holding 11% share, followed by Mary Kay (Czech Republic) sro at 8% and Vorwerk cs ks at 7%. From 2020 to 2025, the market became less concentrated, as Avon’s share fell from 21% in 2020 to 11% in 2025, reflecting a persistent erosion of its dominance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Czech Republic?
- Which are the leading retailers in Direct Selling in Czech Republic?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in the Czech Republic - Category analysis
Key Data Insights
Oriflame Leverages Digital Wellness Assessments to Personalise Supplements
Oriflame Leverages Digital Wellness Assessments to Personalise Supplements
Beauty and Cosmetics Brands Defend Their Share as E-Commerce Intensifies Competition
Ethical Sourcing Gains Traction as Economic Outlook Improves
Herbalife Accelerates Growth as Avon’S Share Declines
Retail in the Czech Republic - Industry Overview
Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers
Key Data Insights
Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers
Retail E-Commerce Outpaces All Others as Fulfilment and Assortment Expand
Dr Max Transforms Fulfilment and Assortment to Capture E-Commerce Demand
Discount Retailers and E-Commerce Capture Value as Habits Persist
Ai-Driven Personalisation and Omnichannel Integration Boost Loyalty
Lidl Expands Digital Tools to Extend Lead in Grocery
Albert and Kaufland Drive Retail Automation with Ai-Powered Launches
Informal Retail
Opening Hours for Physical Retail
Seasonality
Shopping Season Name
Christmas
Easter
Country Reports Disclaimer
The following categories and subcategories are included:
Direct Selling
-
- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
-
- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!