Direct selling retail value (constant 2022 prices) sales are projected to grow healthily across most categories over the forecast period. However, given the extent of the slump due to the COVID-19, overall direct selling retail value (constant 2022 prices) sales are not expected to exceed the 2019 pre-pandemic level until 2027, the final year of the forecast period, and then only slightly.
It is expected that more direct selling companies will adopt the omnichannel strategy to sell their products via both online and offline channels. Direct selling companies are investing in websites and mobile apps to allow customers to buy products online with free delivery on minimum orders, etc.
It is expected that more food and drink manufacturers will enter direct selling, seeing it as another channel in which to drive revenues, mainly by focusing on food supplements or weight management products. The leading player’s best-selling products, which ranked first in retail value sales of direct retailing in 2022, are Nutrilite food supplements.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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