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Direct Selling in Ecuador

April 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Direct Selling industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Direct Selling in Ecuador?
  • Which are the leading retailers in Direct Selling in Ecuador?
  • How are products distributed in Direct Selling in Ecuador?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Ecuador?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Direct Selling in Ecuador - Category analysis

KEY DATA FINDINGS

Economic factors temper recovery of beauty and personal care direct selling
Consumer health direct selling benefits from increased health-consciousness
Pandemic forces direct sellers to rethink their business models
High unemployment will help direct sellers expand their distribution networks
Cosmetics, consumer health and clothing likely to be key growth areas
Physical sales will remain dominant despite growing focus on e-commerce
Table 1 Direct Selling by Category: Value 2016-2021
Table 2 Direct Selling by Category: % Value Growth 2016-2021
Table 3 Direct Selling GBO Company Shares: % Value 2017-2021
Table 4 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 5 Direct Selling Forecasts by Category: Value 2021-2026
Table 6 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Retailing in Ecuador - Industry Overview

Retailing in 2021: The big picture
COVID-19 fallout drives e-commerce boom in Ecuador
Retailers adjust their assortments as consumer demands shift during the pandemic
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
Mother’s/Father’s Day
Summer Sales
Back to School
Christmas
Payments
Delivery and collections
Emerging business models
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 10 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 12 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Retailing GBO Company Shares: % Value 2017-2021
Table 23 Retailing GBN Brand Shares: % Value 2018-2021
Table 24 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 25 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 27 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Direct Selling

Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.

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This report originates from Passport, our Direct Selling research and analysis database.

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