Direct selling is one of the most dynamic retailing. According to data from the Bolivian Association of Direct Selling Companies (ASOEM), this sector contributes an estimated 1.
One basis of the direct selling business model adopted in Bolivia is to achieve the greatest possible number of associates that will buy and sell their products. The first associates and customers target the ones closest to the seller’s social circle; these are usually family and friends.
According to ASOEM data, cosmetics products accounts for more than half of the total sales of direct selling in Bolivia. These products have managed to displace the consumer’s preference for seeking apparel, nutrition, imitation jewellery and other household items through other retailers.
Companies representing international brands dominate the direct selling landscape, with Yanbal Bolivia and Corporación Belcorp Bolivia together accounting for more than half of the total value sales in 2018. Yanbal Bolivia has been present in the Bolivian marketplace for nearly four decades, and now has a network of approximately 30,000 independent sales consultants.
The favourable growth conditions for the direct selling channel and especially of the cosmetics segment, continued to attract new competitors from neighbouring countries in 2018. One of them was the Argentinian brand Violetta, which arrived in Bolivia through the local company Procosmética; its initial operations are in La Paz, Cochabamba and Santa Cruz.
Within consumer health direct selling, Comercial Miclar continues to be the most relevant company in terms of sales value with its Herbalife brand. Present in Bolivia since 2004, it became the leading player leader in its category supported by a broad product portfolio and its prestige in foreign markets.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in Bolivia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.