Direct selling is expected to become increasingly digitised over the forecast period in Japan. Therefore, brands are likely to further combine direct selling with online shopping, such as encouraging customers to download a specific app which allows them to gain new members and maintain brand loyalty.
As demands and values of consumers and brands are increasingly changing to address sustainability concerns and the environment, direct selling is expected to focus more on a specific concept or telling a story rather than just the product. In addition, players are increasingly utilising collaborations with artists and social media influencers for online marketing purposes and to create greater brand awareness.
With the increased reporting of consumer problems involving direct selling over the review period and the government rush to keep up with the market environment now involving both offline and online problems, it has also become important for consumers to be more alert and mindful of their shopping and pay close attention to the information provided. In particular, concerns have emerged that older consumers who live alone are especially vulnerable to illegal or malicious solicitation.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!