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Country Report

Direct Selling in

Direct Selling in Mexico

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Economic downturn increases number of sellers, offset by lower customer purchasing power in 2020

Direct selling has historically been more resistant to economic downturns, occasionally even posting sales gains in tough economic times. A struggling economy often means job losses and financial struggles for individuals and families, and thus people begin to look for ways to supplement their income.

Cosmetics and fashion slightly more resilient in the direct selling space during 2020

Personal accessories and eyewear direct selling as well as apparel and footwear direct selling were some of the hardest hit sectors during 2020 as a result of the COVID-19 pandemic. Double digit sales declines occurred as demand dropped.

Health products see growth amidst health concerns caused by the pandemic

While beauty and personal care as well as apparel and footwear direct selling categories in addition to most other direct selling categories saw a decline due to lower demand amidst lockdowns, consumer health and other direct selling products saw a surge in demand surge in 2020. Companies that sell supplements and other health items, especially those that could claim immune boosting benefits, capitalised on the general fear surrounding COVID-19 during the year.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Mexico?
How important is direct selling in Mexico?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic downturn increases number of sellers, offset by lower customer purchasing power in 2020

Cosmetics and fashion slightly more resilient in the direct selling space during 2020

Health products see growth amidst health concerns caused by the pandemic

RECOVERY AND OPPORTUNITIES

Direct selling set to grow over the forecast period as slow economy draws new sellers

Direct selling makes important move to e-commerce and delivery options will be important to attract customers over the forecast period

Recovery of apparel and footwear as well as beauty and personal care will be key for direct selling expansion over the forecast period

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2015-2020
Table 2 Direct Selling by Category: % Value Growth 2015-2020
Table 3 Direct Selling GBO Company Shares: % Value 2016-2020
Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 5 Direct Selling Forecasts by Category: Value 2020-2025
Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

International retailers enter the Mexican market, while variety stores see the arrival of new competitors

Walmart de Mexico continues its dominance in Mexican retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2015-2020

Seasonality

Christmas
Back to School
Christmas Season
El Buen Fin
Hot Sale

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 10 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 12 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 20 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 30 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 32 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 34 Retailing GBO Company Shares: % Value 2016-2020
Table 35 Retailing GBN Brand Shares: % Value 2017-2020
Table 36 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 37 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 39 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 41 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 42 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 49 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 50 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Direct Selling in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Economic downturn increases number of sellers, offset by lower customer purchasing power in 2020

Cosmetics and fashion slightly more resilient in the direct selling space during 2020

Health products see growth amidst health concerns caused by the pandemic

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Direct Selling in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic downturn increases number of sellers, offset by lower customer purchasing power in 2020

Cosmetics and fashion slightly more resilient in the direct selling space during 2020

Health products see growth amidst health concerns caused by the pandemic

RECOVERY AND OPPORTUNITIES

Direct selling set to grow over the forecast period as slow economy draws new sellers

Direct selling makes important move to e-commerce and delivery options will be important to attract customers over the forecast period

Recovery of apparel and footwear as well as beauty and personal care will be key for direct selling expansion over the forecast period

CHANNEL DATA

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

International retailers enter the Mexican market, while variety stores see the arrival of new competitors

Walmart de Mexico continues its dominance in Mexican retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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