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Country Report

Direct Selling in

Direct Selling in Mexico

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Challenges to growth for direct selling

Direct selling continued to record a positive current value performance in 2019, but growth was slower than seen for many years. This trend was in line with the trend of the unemployment rate reported by the government, which showed a decline since the beginning of the decade.

Many positive factors remain, which is expected to maintain growth

However, despite the slowdown, several factors maintained current value growth in direct selling in 2019. Amongst these factors was impulse buying: catalogues are attractive, offering products which appeal to Mexican consumers at affordable prices.

Direct selling agents adopt social media, with moderate results

E-commerce continues to be approached by direct sellers in different ways in Mexico. Many direct selling companies believe that e-commerce is not very relevant for their focus consumer group in Mexico, even though stores targeted towards similar consumers, such as Coppel and Elektra, have been driving e-commerce sales.

COMPETITIVE LANDSCAPE

Fábricas de Calzado Andrea leads due to development of its product range

The leader in direct selling in value terms in 2019, Fábricas de Calzado Andrea, has been in the market for 45 years. Its successful strategy was reflected in its sales and share growth over the review period, seeing double-digit increases from 2017 to 2019.

Direct sellers move into other channels

In recent years, direct selling faced increasingly strong competition from other channels. As a result, direct selling companies are developing omnichannel retailing to better compete.

Takeovers, new players and new brands

Avon Cosmetics, which was in third place in direct selling in value terms in 2019, was purchased by Natura. Avon struggled globally in recent years, and Natura could bring refreshed resources to the company.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Mexico?
How important is direct selling in Mexico?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Mexico - Category analysis

HEADLINES

PROSPECTS

Challenges to growth for direct selling

Many positive factors remain, which is expected to maintain growth

Direct selling agents adopt social media, with moderate results

COMPETITIVE LANDSCAPE

Fábricas de Calzado Andrea leads due to development of its product range

Direct sellers move into other channels

Takeovers, new players and new brands

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower rate due to uncertainties

Digital retailing continues to gain relevance

Wal-Mart de México has a strong lead in retailing in Mexico

Traditional grocery retailers remain an important part of the landscape

Strong growth is expected in retailing in the forecast period, driven by e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Back to School
Christmas season
El Buen Fin
Hot Sale

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Direct Selling in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Challenges to growth for direct selling

Many positive factors remain, which is expected to maintain growth

Direct selling agents adopt social media, with moderate results

COMPETITIVE LANDSCAPE

Fábricas de Calzado Andrea leads due to development of its product range

Direct sellers move into other channels

Takeovers, new players and new brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in Mexico - Category analysis

HEADLINES

PROSPECTS

Challenges to growth for direct selling

Many positive factors remain, which is expected to maintain growth

Direct selling agents adopt social media, with moderate results

COMPETITIVE LANDSCAPE

Fábricas de Calzado Andrea leads due to development of its product range

Direct sellers move into other channels

Takeovers, new players and new brands

CHANNEL DATA

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower rate due to uncertainties

Digital retailing continues to gain relevance

Wal-Mart de México has a strong lead in retailing in Mexico

Traditional grocery retailers remain an important part of the landscape

Strong growth is expected in retailing in the forecast period, driven by e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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