Beauty and personal care and apparel and footwear dominate direct selling value sales in Mexico, with consumer health accounting for most of the remainder. For most of the review period prior to the onset of the pandemic, direct selling constant value sales (2021 prices) had been in decline, with the growth of e-commerce the main driver of this.
Since the onset of the pandemic, direct selling companies have paid much more attention to e-commerce. Prior to the pandemic, direct selling was mainly done face to face and usually indoors.
Although it also saw a decline in retail constant value sales since the onset of the pandemic, consumer health has been a relatively strong performer in direct selling. Companies that sell supplements and other health items, especially those that claim to boost the immune system, fared particularly well in the context of COVID-19.
Direct selling retail value sales will see no more than a modest recovery during the forecast period, with constant value sales remaining below their 2019 level until 2026. As local consumers become increasingly comfortable shopping online and the country’s e-commerce infrastructure continues to develop, e-commerce will continue to act as a drag on growth.
Mexico’s relatively low rate of formal unemployment means that direct selling companies are unlikely to have any difficulty recruiting sales staff during the forecast period. In general, direct selling will remain popular among local consumers, who value the personal touch and customisation that it offers e.
The ability of direct selling companies to combine traditional selling methods with the new innovations in e-commerce will be key for them to be successful in the future. While direct selling is not seen as being at the forefront of the omnichannel movement in Mexico, the ability of these companies to offer click-and-collect options and offer quick delivery will be important.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations. Direct selling occurs in two primary ways: -one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or -party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). The prime example of a one-to-one method is Avon. Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!