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Country Report

Direct Selling in

Direct Selling in Costa Rica

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth momentum and economic uncertainty benefit direct selling

Thanks to a consolidated base of local sales associates and buyers throughout the country, the direct selling channel continued to capitalise on its strong sales momentum during 2018. The prevailing macroeconomic uncertainty continued to boost this channel’s performance, given the potential it has to provide complementary income opportunities and credit options for lower- and middle-income local consumers who remain loyal to it.

Updated value proposals and new technologies to continue developing through 2023

As local millennial consumers continue to gain relevance across all retailing channels and categories over the next five years, it is anticipated that direct sellers will reinvent themselves in terms of products and technology adoption. The ability of direct sellers to deliver in home services and personalise based on customer preference is expected to solidify the channel’s share as Costa Rica continues to modernise and the working population becomes progressively busier.

COMPETITIVE LANDSCAPE

Major regional brands maintain their competitive edge

Major regional and international players such as Belcorp (L’Bel), Avon, Amway and Herbalife continued to take advantage of the strong brand positioning they developed with local consumers over many years by offering availability, convenience and affordability. International competitors remained ahead in terms of their marketing and logistics capabilities, based on well-developed compensation programmes used to incentivise sales associates to proactively push their products to their families and acquaintances on a regular basis.

Technology-based platforms expected to boost direct sellers’ performance by 2023

Even though the human interaction and personal relationship components of direct selling are anticipated to remain as the channel’s main competitive advantages over the next five years, it is expected that direct sellers will also leverage the further adoption of online shopping platforms aimed at middle- and higher-income local consumers by 2023. It is expected that the role of sales associates could shift from in-home sales and towards becoming the reference point between the company and their online shops, guiding buyers though their internet shopping sites and remaining in touch with them for complementary support or delivery services if required.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Costa Rica?
How important is direct selling in Costa Rica?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Growth momentum and economic uncertainty benefit direct selling

Updated value proposals and new technologies to continue developing through 2023

COMPETITIVE LANDSCAPE

Major regional brands maintain their competitive edge

Technology-based platforms expected to boost direct sellers’ performance by 2023

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2013-2018
Table 2 Direct Selling by Category: % Value Growth 2013-2018
Table 3 Direct Selling GBO Company Shares: % Value 2014-2018
Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 5 Direct Selling Forecasts by Category: Value 2018-2023
Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Retailing in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mothers’ day

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Retailing GBO Company Shares: % Value 2014-2018
Table 22 Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 24 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Direct Selling in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth momentum and economic uncertainty benefit direct selling

Updated value proposals and new technologies to continue developing through 2023

COMPETITIVE LANDSCAPE

Major regional brands maintain their competitive edge

Technology-based platforms expected to boost direct sellers’ performance by 2023

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Growth momentum and economic uncertainty benefit direct selling

Updated value proposals and new technologies to continue developing through 2023

COMPETITIVE LANDSCAPE

Major regional brands maintain their competitive edge

Technology-based platforms expected to boost direct sellers’ performance by 2023

CHANNEL DATA

Retailing in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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