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Country Report

Direct Selling in

Direct Selling in Costa Rica

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Restrictions on sales model see sales fall, although mixed performance by offer

Direct selling is set to see a marked drop in value growth in 2020, after consistent y-o-y growth over the review period. There are a variety of factors underpinning this trend.

Pandemic pushes digital evolution

Direct selling representatives have relied on social media like WhatsApp and Facebook in Costa Rica for years, using them to demonstrate new products, solidify relationships with their customers (many of whom are already friends, family or colleagues) and strengthen their own status as a kind of small-scale influencer. This has also allowed consumers to click through from the app to make purchases and place orders with the distributor, a feature that helped offset the decline in face-to-face transactions brought about by the pandemic.

Tourism collapse boosts recruitment in lower income consumer base

The collapse of the country’s tourist industry thanks to the pandemic has led to a sharp spike in unemployment in Costa Rica. The most heavily affected have been the lower income households with less formal incomes that are the largest part of the consumer base for direct selling, and as a result, household incomes have plummeted for many.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Costa Rica?
How important is direct selling in Costa Rica?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions on sales model see sales fall, although mixed performance by offer

Pandemic pushes digital evolution

Tourism collapse boosts recruitment in lower income consumer base

RECOVERY AND OPPORTUNITIES

Opportunity to grow new product categories for direct selling

Supported digital strategies will benefit producers and representatives

Social media-oriented models will facilitate recruitment

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2015-2020
Table 2 Direct Selling by Category: % Value Growth 2015-2020
Table 3 Direct Selling GBO Company Shares: % Value 2016-2020
Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 5 Direct Selling Forecasts by Category: Value 2020-2025
Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Retailing in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Looming economic crisis sees boom in private label and price sensitivity

Sustainability concerns increasingly shape retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mothers’ day

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 9 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 11 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Retailing GBO Company Shares: % Value 2016-2020
Table 22 Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 24 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 26 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Direct Selling in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Restrictions on sales model see sales fall, although mixed performance by offer

Pandemic pushes digital evolution

Tourism collapse boosts recruitment in lower income consumer base

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Direct Selling in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions on sales model see sales fall, although mixed performance by offer

Pandemic pushes digital evolution

Tourism collapse boosts recruitment in lower income consumer base

RECOVERY AND OPPORTUNITIES

Opportunity to grow new product categories for direct selling

Supported digital strategies will benefit producers and representatives

Social media-oriented models will facilitate recruitment

CHANNEL DATA

Retailing in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Looming economic crisis sees boom in private label and price sensitivity

Sustainability concerns increasingly shape retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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