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Country Report

Direct Selling in

Direct Selling in China

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Quanjian scandal rocks consumer health direct selling

At the end of 2018 a scandal broke in the media involving direct selling company Quanjian. The company was accused of falsely advertising a product which it claimed could cure a 4-year-old patient with a rare form of cancer.

100-day campaign launched to bring scrutiny to consumer health direct selling

The Quanjian scandal brought attention to the lack of scrutiny around direct selling in China. Therefore, in response, the Chinese government launched a nationwide 100-day campaign in January 2019 to increase scrutiny of consumer health direct selling companies.

Direct selling employees have heads turned by social commerce

Employees are regarded as a critical factor in direct selling; however, the attraction for employees in direct selling Is decreasing. This is due to the rise of WeChat selling and social commerce, which are attracting these employees away from direct selling.

COMPETITIVE LANDSCAPE

Amway looks to win back share through a digital strategy

US company Amway celebrated its 60th anniversary in 2019 and it managed to win back share in direct selling in China despite a tough year brought about by the Quanjian scandal. The company has benefited from the upgrading of its mobile social commerce platform Amway Cloud Shopping as well as the launch of its Amway Micro Purchase app.

100-day action hits company sales

Most companies were hit by the government’s 100-day action plan in 2019, with sales being seriously disrupted. Furthermore, consumer trust was severely hit, with all of the leading players in direct selling recording a double-digit decline in current value terms in 2019.

Infinitus retains narrow lead but negative media coverage hurts sales

Infinitus (China) Co Ltd remained the leading player in direct selling in China. However, its sales were negatively impacted in 2019 with it being one of the companies to be probed by the government as part of its 100-day action.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in China market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in China?
How important is direct selling in China?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in China - Category analysis

HEADLINES

PROSPECTS

Quanjian scandal rocks consumer health direct selling

100-day campaign launched to bring scrutiny to consumer health direct selling

Direct selling employees have heads turned by social commerce

COMPETITIVE LANDSCAPE

Amway looks to win back share through a digital strategy

100-day action hits company sales

Infinitus retains narrow lead but negative media coverage hurts sales

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Retailing in China - Industry Overview

EXECUTIVE SUMMARY

Taking an omnichannel approach the key to development

Leading local players seeking out merger and acquisition opportunities

New e-commerce law puts onus on retailers to protect the consumer

Digital membership schemes and data mining

Retailing remains in a strong position as focus shifts to smaller format stores

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Shopping Season Name
618 Shopping Festival
Shopping Season Name
11.11 Shopping Festival

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 19 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 29 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 31 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 33 Retailing GBO Company Shares: % Value 2015-2019
Table 34 Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 36 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 38 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 41 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 48 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 49 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Direct Selling in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Quanjian scandal rocks consumer health direct selling

100-day campaign launched to bring scrutiny to consumer health direct selling

Direct selling employees have heads turned by social commerce

COMPETITIVE LANDSCAPE

Amway looks to win back share through a digital strategy

100-day action hits company sales

Infinitus retains narrow lead but negative media coverage hurts sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in China - Category analysis

HEADLINES

PROSPECTS

Quanjian scandal rocks consumer health direct selling

100-day campaign launched to bring scrutiny to consumer health direct selling

Direct selling employees have heads turned by social commerce

COMPETITIVE LANDSCAPE

Amway looks to win back share through a digital strategy

100-day action hits company sales

Infinitus retains narrow lead but negative media coverage hurts sales

CHANNEL DATA

Retailing in China - Industry Overview

EXECUTIVE SUMMARY

Taking an omnichannel approach the key to development

Leading local players seeking out merger and acquisition opportunities

New e-commerce law puts onus on retailers to protect the consumer

Digital membership schemes and data mining

Retailing remains in a strong position as focus shifts to smaller format stores

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

Other terminology:

SOURCES

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