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Direct Selling in China

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Direct Selling industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Direct Selling in China?
  • Which are the leading retailers in Direct Selling in China?
  • How are products distributed in Direct Selling in China?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in China?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Direct Selling in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Direct selling is hit hard by government restrictions in the wake of Coronavirus (COVID-19)
Direct sellers turn to digitalisation to survive the pandemic

RECOVERY AND OPPORTUNITIES

Amway enjoys competitive advantages as a front-line player in the fight against COVID-19
Direct sellers look increasingly to virtual tools to overcome restrictions on physical demonstrations

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2015-2020 Table 2 Direct Selling by Category: % Value Growth 2015-2020 Table 3 Direct Selling GBO Company Shares: % Value 2016-2020 Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 5 Direct Selling Forecasts by Category: Value 2020-2025 Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Retailing in China - Industry Overview

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 11 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 12 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 14 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 15 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 16 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 17 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 18 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 19 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 25 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 26 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 27 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 28 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 29 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 30 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 31 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 33 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 34 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 36 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 37 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 38 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 39 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 40 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 43 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 44 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 45 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 46 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 47 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 48 Retailing GBO Company Shares: % Value 2016-2020 Table 49 Retailing GBN Brand Shares: % Value 2017-2020 Table 50 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 51 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 52 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 53 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 54 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 55 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 56 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 57 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 58 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 59 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 60 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 61 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 62 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 63 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 64 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 65 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 66 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 67 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 68 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 69 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 70 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 71 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 72 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 73 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 74 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 75 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 76 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 77 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 78 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 79 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 82 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 83 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 84 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 85 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 86 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 87 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 88 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 89 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 90 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 91 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 92 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 93 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 94 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 95 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 96 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 97 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 98 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 99 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 100 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 101 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 102 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 103 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 104 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 105 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

SOURCES

Summary 1 Research Sources

CHANNEL DATA

Table 106 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 107 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 108 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 109 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 110 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 111 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 112 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 113 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 114 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 115 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 116 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 117 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 118 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 119 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 120 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Discounters: Value Sales, Outlets and Selling Space 2016-2020 Table 123 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2020 Table 124 Discounters GBO Company Shares: % Value 2016-2020 Table 125 Discounters GBN Brand Shares: % Value 2017-2020 Table 126 Discounters LBN Brand Shares: Outlets 2017-2020 Table 127 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 128 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 129 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 130 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 131 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 132 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 133 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 134 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 135 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 136 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 137 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 138 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 139 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 140 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 141 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 142 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 143 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 144 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 145 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 146 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 147 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 148 Supermarkets GBO Company Shares: % Value 2016-2020 Table 149 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 150 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 151 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 152 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 153 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 154 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 155 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 156 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 157 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 158 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 159 Sales in Traditional Grocery Retailers by Channel: Value 2015-2020 Table 160 Sales in Traditional Grocery Retailers by Channel: Value 2015-2020 Table 161 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2015-2020 Table 162 Traditional Grocery Retailers Outlets by Channel: Units 2015-2020 Table 163 Traditional Grocery Retailers Outlets by Channel: Units 2015-2020 Table 164 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 165 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 166 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 167 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 168 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 169 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 170 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 171 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 172 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2020-2025 Table 173 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2020-2025 Table 174 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2020-2025 Table 175 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2020-2025 Table 176 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2020-2025 Table 177 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

CHANNEL DATA

Table 178 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 179 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 180 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 181 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 182 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 183 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 184 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 185 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 186 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 187 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 188 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 189 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 190 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 191 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 192 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 193 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 194 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 195 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 196 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 197 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 198 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 199 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 200 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 201 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 202 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 203 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 204 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 205 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 206 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 207 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 208 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 209 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 210 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 211 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 212 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 213 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 214 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 215 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 216 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 217 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

CHANNEL DATA

Table 218 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 219 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 220 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 221 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 222 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 223 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 224 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 225 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 226 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 227 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 228 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 229 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 230 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 231 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 232 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 233 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

CHANNEL DATA

Table 234 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 235 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 236 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 237 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 238 Department Stores: Value Sales, Outlets and Selling Space 2017-2020 Table 239 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2020 Table 240 Department Stores GBO Company Shares: % Value 2016-2020 Table 241 Department Stores GBN Brand Shares: % Value 2017-2020 Table 242 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 243 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 244 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 245 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 246 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 247 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 248 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 249 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 250 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 251 Variety Stores GBO Company Shares: % Value 2016-2020 Table 252 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 253 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 254 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 255 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 256 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 257 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 258 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 259 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 260 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 261 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2017-2020 Table 262 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 263 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 264 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 265 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 266 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 267 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 268 Direct Selling by Category: Value 2015-2020 Table 269 Direct Selling by Category: % Value Growth 2015-2020 Table 270 Direct Selling GBO Company Shares: % Value 2016-2020 Table 271 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 272 Direct Selling Forecasts by Category: Value 2020-2025 Table 273 Direct Selling Forecasts by Category: % Value Growth 2020-2025

CHANNEL DATA

Table 274 Homeshopping by Category: Value 2015-2020 Table 275 Homeshopping by Category: % Value Growth 2015-2020 Table 276 Homeshopping GBO Company Shares: % Value 2016-2020 Table 277 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 278 Homeshopping Forecasts by Category: Value 2020-2025 Table 279 Homeshopping Forecasts by Category: % Value Growth 2020-2025 Table 280 Homeshopping Forecasts by Category: % Value Growth 2020-2024

CHANNEL DATA

Table 281 Vending by Category: Value 2015-2020 Table 282 Vending by Category: % Value Growth 2015-2020 Table 283 Vending GBO Company Shares: % Value 2016-2020 Table 284 Vending GBN Brand Shares: % Value 2017-2020 Table 285 Vending Forecasts by Category: Value 2020-2025 Table 286 Vending Forecasts by Category: % Value Growth 2020-2025

CHANNEL DATA

Table 287 E-Commerce by Channel and Category: Value 2015-2020 Table 288 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 289 E-Commerce by Channel and Category: Value 2015-2020 Table 290 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 291 E-Commerce GBO Company Shares: % Value 2016-2020 Table 292 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 293 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 294 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 295 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

CHANNEL DATA

Table 296 Food and Drink E-Commerce: Value 2015-2020 Table 297 Food and Drink E-Commerce: Value 2015-2020 Table 298 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 299 Food and Drink E-Commerce: % Value Growth 2016-2020 Table 300 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 301 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 302 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

CHANNEL DATA

Table 303 Mobile E-Commerce: Value 2015-2020 Table 304 Mobile E-Commerce: % Value Growth 2015-2020 Table 305 Mobile E-Commerce: Value 2015-2020 Table 306 Mobile E-Commerce: % Value Growth 2015-2020 Table 307 Mobile E-Commerce Forecasts: Value 2020-2025 Table 308 Mobile E-Commerce Forecasts: Value 2020-2025 Table 309 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Retailing in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Social media commerce gains prominence amid the pandemic
The changing role of physical stores
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 2 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
6.18 Shopping Festival 11.11 Shopping Festival
Payments and delivery
Emerging business models

MARKET DATA

Table 310 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 311 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 312 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 313 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 314 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 315 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 316 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 317 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 318 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 319 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 320 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 321 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 322 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 323 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 324 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 325 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 326 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 327 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 328 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 329 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 330 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 331 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 332 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 333 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 334 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 335 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 336 Retailing GBO Company Shares: % Value 2016-2020 Table 337 Retailing GBN Brand Shares: % Value 2017-2020 Table 338 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 339 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 340 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 341 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 342 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 343 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 344 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 345 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 346 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 347 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 348 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 349 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 350 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 351 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 352 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 353 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 354 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 355 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 356 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 357 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 358 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 359 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 360 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 361 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 362 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 363 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 364 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 365 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 366 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 367 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 368 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 369 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 370 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 371 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 372 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 373 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 374 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 375 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 376 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 377 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 378 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 379 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 380 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 3 Research Sources
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Direct Selling research and analysis database.

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