Direct Selling in Cameroon

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Direct Selling industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Direct Selling in Cameroon?
  • Which are the leading retailers in Direct Selling in Cameroon?
  • How are products distributed in Direct Selling in Cameroon?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Cameroon?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Direct Selling in Cameroon - Category analysis

KEY DATA FINDINGS

Demand struggles to recover from pandemic economic shock
Beauty and personal care and consumer health continue to dominate direct selling
COVID-19 drives shift to social media
Population growth, an expanding middle class and heightened interest in health and wellness will drive a relatively swift recovery
The line between direct selling and e-commerce will continue to blur
Competition from physical stores will intensify
Table 1 Direct Selling by Category: Value 2016-2021
Table 2 Direct Selling by Category: % Value Growth 2016-2021
Table 3 Direct Selling GBO Company Shares: % Value 2017-2021
Table 4 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 5 Direct Selling Forecasts by Category: Value 2021-2026
Table 6 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Retailing in Cameroon - Industry Overview

Retailing in 2021: The big picture
Health and beauty specialist retailers suffer modest post-pandemic hangover
E-commerce still suffering in the aftermath of Jumia exit
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year
Back to School
Payments
Delivery and collections
Emerging business models
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Retailing GBO Company Shares: % Value 2017-2021
Table 22 Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 24 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Direct Selling

  • Apparel and Footwear Direct Selling
  • Beauty and Personal Care Direct Selling
  • Consumer Electronics Direct Selling
  • Consumer Health Direct Selling
  • Consumer Appliances Direct Selling
  • Food and Drink Direct Selling
  • Home Care Direct Selling
  • Home Improvement and Gardening Direct Selling
  • Homewares and Home Furnishings Direct Selling
  • Media Products Direct Selling
  • Personal Accessories and Eyewear Direct Selling
  • Pet Care Direct Selling
  • Traditional Toys and Games Direct Selling
  • Video Games Hardware Direct Selling
  • Other Direct Selling

Direct Selling

Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations. Direct selling occurs in two primary ways: -one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or -party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). The prime example of a one-to-one method is Avon. Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, financial services - are excluded.

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This report originates from Passport, our Direct Selling research and analysis database.

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