The forecast period is expected to see consumer interest in multilevel level marketing continue to increase as rising numbers of Cameroonians become aware of the advantages that buying products via direct selling represents. Growth is also likely to be spurred by the increasing numbers of sales agents distributing the products of well-known consumer health and beauty and personal care brands, with acting as the direct selling agent increasingly seen as decent way to supplement one’s income.
It is unlikely that any new trends will emerge in direct selling during the forecast period, with the move towards using social media as a way of reaching potential customers and maintaining direct lines of communication with current customers likely to be the most important trend in the category for the foreseeable future. The growing importance of social media will also as a marketing tool is especially pronounced when it comes to younger consumers, particularly millennials, many of whom prefer to engage with brands via YouTube tutorials and online demonstrations during parties and events that are held to promote products and secure sales.
One of the most important challenges that direct selling Cameroon will need to overcome during the forecast period of his to gain mainstream acceptance is to rise above the low profile that the category has and the relatively low awareness of the advantages of direct selling among the local population. In particular, beauty and personal care direct selling is set to face high levels of competition from store-based health and beauty specialist retailers and grocery retailers.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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