Direct selling companies specialising in beauty and personal care products will benefit from shoppers' return to their normal activities over the forecast period. The trend will also be supported by improvements in socioeconomic conditions likely to lead shoppers to become less price sensitive.
The direct selling landscape will continue to be dominated by global companies, supported by their brand equity, extensive networks of sellers and improved market penetration. As the competitive landscape consolidates, innovation will be centred on wellness products, giving more room for operators, such as Forever Living.
The recent shift towards digital offerings is expected to become the norm during the forecast period, supported by improvements in internet penetration, demand for convenience and changes in consumer lifestyles. The trend will also be backed by effectiveness in such models, as it responds to intensified competition from online players while reducing operating costs.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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