Executive Summary

Feb 2019
PROSPECTS
Direct seller advisors are mainly women

The vast majority of the direct sellers in Uruguay are women. This is mainly because the leading products in direct selling in Uruguay focus on beauty and personal care, and historically those categories only interested woman.

Internet retailing threatens direct sailing sales

Internet retailing sales increased significantly in Uruguay over the review period, and that channel is becoming the main threat to direct selling value sales. Direct selling focusses on consumers willing to buy their products from the comfort of their home, enjoying the opportunity to view a variety of products and choose their preferred option.

COMPETITIVE LANDSCAPE
Nuvó Cosméticos maintains its leading position in 2018

In 2018, Nuvó Cosméticos continued to hold the leading value share within direct selling in Uruguay, offering two different brands focussing on different product areas. Its Nuvó brand focusses on beauty products and its Tupperware brand mainly offers homeware products.

Beauty and personal care companies lead direct selling

Nuvó and Avon, both beauty and personal care brands, lead direct selling in the country. Many consumers perceive direct selling mainly as offering beauty and personal care products, are often unaware of that other types of products are available through direct selling.

Herbalife Uruguay leads nutrition direct selling in 2018

Herbalife holds the third highest value share in Uruguay amongst the direct sellers and is the leading nutrition player, focussing on nutritional supplements and products for skin and hair care. Herbalife runs a multilevel marketing system, which generates a network of affiliates.

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Direct Selling in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Uruguay?
  • How important is direct selling in Uruguay?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Direct Selling in Uruguay - Category analysis

HEADLINES

PROSPECTS

Direct seller advisors are mainly women
Internet retailing threatens direct sailing sales

COMPETITIVE LANDSCAPE

Nuvó Cosméticos maintains its leading position in 2018
Beauty and personal care companies lead direct selling
Herbalife Uruguay leads nutrition direct selling in 2018

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2013-2018
Table 2 Direct Selling by Category: % Value Growth 2013-2018
Table 3 Direct Selling GBO Company Shares: % Value 2014-2018
Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 5 Direct Selling Forecasts by Category: Value 2018-2023
Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Retailing in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Economic situation has negative impact on value sales
Grocery retailers companies lead retailing
Internet retailing is posting the fastest growth
New international companies venturing into the Uruguayan market
Companies looking for omnichannel strategy

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Navidad (Christmas)
Vuelta a Clases (Back to School)
Payments and delivery
Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Retailing GBO Company Shares: % Value 2014-2018
Table 22 Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 24 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 2 Research Sources