The vast majority of the direct sellers in Uruguay are women. This is mainly because the leading products in direct selling in Uruguay focus on beauty and personal care, and historically those categories only interested woman.
Internet retailing sales increased significantly in Uruguay over the review period, and that channel is becoming the main threat to direct selling value sales. Direct selling focusses on consumers willing to buy their products from the comfort of their home, enjoying the opportunity to view a variety of products and choose their preferred option.
In 2018, Nuvó Cosméticos continued to hold the leading value share within direct selling in Uruguay, offering two different brands focussing on different product areas. Its Nuvó brand focusses on beauty products and its Tupperware brand mainly offers homeware products.
Nuvó and Avon, both beauty and personal care brands, lead direct selling in the country. Many consumers perceive direct selling mainly as offering beauty and personal care products, are often unaware of that other types of products are available through direct selling.
Herbalife holds the third highest value share in Uruguay amongst the direct sellers and is the leading nutrition player, focussing on nutritional supplements and products for skin and hair care. Herbalife runs a multilevel marketing system, which generates a network of affiliates.
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This industry report originates from Passport, our Retailing market research database.