Over the forecast period, the Vietnamese government is expected to continue to improve the healthy environment of direct selling with its ongoing regulations and oversight, imposing fines for any illegal activities and being strict when considering any new applications. Whilst this will keep the number of direct sellers small, it should also help with overall regulation of the industry which will lead to higher levels of consumer trust, thus translating into sales.
Consumer health will continue to be a key category in direct selling over the forecast period, with vitamins, dietary supplements, and weight management products being the biggest contributors. This is in line with increasing consumer-awareness regarding health and wellness.
Packaged food is amongst the least popular products in direct selling, as it is less profitable than other areas, such as consumer health, and beauty and personal care products. Moreover, grocery products are amongst the most easily accessible types of products through traditional store-based retailing, even in rural areas.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!