Self-care amongst men is something that has historically been unimportant in beauty and health in Chile, but in recent years this turned around. Due to the arrival of more foreign men to the country, along with social networks promoting different looks, Chilean men accepted that it was time to change and start to take care of themselves and their looks.
Although person-to-person is the classic format of direct selling, as it enables the seller to demonstrate products easily, the customer has to wait a long time to obtain the product they want, making it inconvenient in comparison with purchasing online. Internet retailing is slowing the pace of growth of direct selling, as consumers are feeling increasingly comfortable purchasing online; this is expected to continue in the forecast period.
According to the National Statistics Institute (INE), by June 2018, unemployment had reached 7%, which was higher than in the previous year. It was not only the capital which was affected by unemployment – an increase was seen in 10 of the 13 regions in the country.
Oriflame engages customers not only through shopping – it has integrated in its website a beauty blog, “Beauty Edit”, where customers can check the latest trends and beauty advice; this adds value to its offer. Natura enhances its website differently, offering shipping to anywhere in the country for less than USD3, free shipping over USD50 and a delivery promise starting after two working days.
The wellness trend has increased in Chile, as more people have become conscious of their eating and exercise habits. Every day, more consumers are seeking products to complement their lifestyle, with supplements that will help them gain performance or balance their diet (vegetarian, vegan, coeliac, kosher, etc.
Natura is a consolidated player in Chile, with 35 years in the market and more than 75,000 direct selling “consultants”. The success of Natura relies on the value that consumers place on the natural and health benefits associated with its products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in Chile market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.