Competitive Landscape
Natura Leads While Avon Benefits From New Partnership
Direct selling in Chile remains a concentrated space, with the top three companies—Natura Cosméticos, Ebel, and Cosméticos Avon—together accounting for a combined 57% value share in 2025. Natura Cosméticos held the leading position with a 30% share in 2025, followed by Ebel and Cosméticos Avon with shares of 20% and 8%, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Chile?
- Which are the leading retailers in Direct Selling in Chile?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Chile - Category analysis
Key Data Insights
Direct Selling Summary
Health and Beauty Remains the Heartbeat of Direct Selling in Chile
Direct Selling Brands Break into Traditional Retail
Beauty Specialist Chains Intensify Competition, Forcing Direct Sellers to Innovate
Omnichannel Strategies Key to Future Success
Natura Leads While Avon Benefits From New Partnership
Retail in Chile - Industry Overview
2025 Developments
Key Data Insights
Walmart Accelerates Store Openings to Reinforce Leadership
Supermarkets Maintain Lead as Discounters Benefit From Price Focus
Pricesmart Set to Disrupt the Market with Bulk Purchasing Model and Brand Appeal
Discounters Set to Benefit From Competitive Pricing and Expansion
Ai-Powered Personalisation and Omnichannel Experiences Redefine Loyalty
Walmart and Cencosud Leverage Omnichannel Reach to Reinforce Leadership
Experiential Retail Meets Fitness at Decathlon Chile
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas and New Year
Back to School
Independence Day
Country Reports Disclaimer
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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