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Learn moreJan 2019
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The digital revolution has changed the way consumers shop, in turn challenging companies to innovate and offer added value products and services. While store-based retailers are heavily investing in an omnichannel strategy to tap into the strong growth of internet retailing, the most successful direct sellers have been those which have embraced social media and other digital tools to further develop their business.
Falling unemployment and increasing GDP growth in Portugal have led to a rise in consumer confidence and spending. However, the direct selling channel has been struggling to grow its sales despite the overall positive economic landscape.
Thanks to a broad product offer and widespread penetration, companies such as Oriflame, Avon, Yves Rocher and Mary Kay have driven beauty and personal care direct selling over the years. Due to growing competition from specialist store-based retailers such as Kiko Milano, these players have been able to remain competitive by launching new and innovative products and investing in promotional campaigns and partnerships.
Vorwerk Portugal Electrodomésticos remained the leading player in direct selling in 2018 thanks to the popularity of its Bimby kitchen robot, which is particularly appreciated by parents with small children and consumers with busy lifestyles. Bimby is positioned as the perfect cooking aid, helping consumers to save time and appealing to those who like to experience new flavours.
Offering nutrition, beauty and home care products, Amway Iberia continued to record steady value sales growth in 2018. The company is present in both direct selling and internet retailing.
Two different methods are used by direct selling companies, namely person-to-person and party plans. Person-to-person remains the most popular format in Portugal, with players such as Avon, Oriflame, Yves Rocher and Herbalife all favouring this model.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in Portugal market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.