In Australia, the direct selling channel has received negative publicity, and is perceived by some as being similar to pyramid schemes, with exaggerated earning potential that can lead to financial losses or debts for sales representatives. There have also been numerous reports of concerns about the efficacy and safety of some products sold by direct selling companies, as well as aggressive marketing tactics that strain personal relationships.
Direct selling is anticipated to maintain slow and stable current value growth in the coming years, due in part to the greater diversity and flexibility it gained during the COVID-19 pandemic. The incorporation of digital tools has led to increased sales opportunities, especially through social media, which has made it easier for direct sellers to reach and attract new customers, particularly amongst younger demographics.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!