Direct Selling in Canada

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Direct Selling industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Direct Selling in Canada?
  • Which are the leading retailers in Direct Selling in Canada?
  • How are products distributed in Direct Selling in Canada?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Canada?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Direct Selling in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased incentive for people to take up direct selling as a way of earning income offsets negative impact of reduced spending power
Tupperware uses opportunity to train its sales force members on how to use social media and digital tools to connect with consumers
Consumer health direct selling sees growth, while less or non-essential categories suffer sales declines

RECOVERY AND OPPORTUNITIES

Direct selling is set to see comparable growth to the review period
Younger Canadians more likely to view direct selling as a realistic way to compensate for lost or diminished income
Global supply chain disruption to bring further challenges to direct sellers already dealing with supply delays

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2015-2020 Table 2 Direct Selling by Category: % Value Growth 2015-2020 Table 3 Direct Selling GBO Company Shares: % Value 2016-2020 Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 5 Direct Selling Forecasts by Category: Value 2020-2025 Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Retailing in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
COVID-19 accelerates wave of store closures seen across Canada as a result of poor store performance, inflated rents and consumer shift toward online shopping
In-store pickup, home delivery and fulfilment programmes and partnerships in support of omnichannel strategies proliferate in 2020
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School Thanksgiving Day
Payments and delivery
Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 9 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 11 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 19 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 25 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 29 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 31 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 33 Retailing GBO Company Shares: % Value 2016-2020 Table 34 Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 36 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 37 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 38 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 39 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 40 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 41 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 42 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 48 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 49 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 50 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Direct Selling research and analysis database.

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