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Learn moreFeb 2020
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Beauty and personal care and consumer health remained the most popular products sold via direct selling in 2019. One of the advantages of the direct selling channel is that sellers can have face-to-face conversations with customers.
In the past, purchasing through a direct seller meant purchasing something exclusive and the excitement of waiting for the products to arrive. With the advent of e-commerce, delivery times gradually reduced, and consumers looked for instant gratification more than in the past.
Direct selling is facing new challenges in the digital age. Competition is expected from other channels, particularly e-commerce, which has been seeing stronger growth in value sales, and will continue to do so over the forecast period.
Amway was the leading player in direct selling in 2019. It continues to heavily focus on India, especially for health and wellness products.
Herbalife International India’s product offerings in weight management and wellbeing and vitamins and dietary supplements are well-positioned to benefit from increasing consumer concern about weight and health. Moreover, millennials are increasingly adopting an active lifestyle, which provides more opportunity to introduce them to health and wellness products.
Some direct sellers have had a hard time transitioning to the digital realm, but others are using it to make themselves attractive to a new generation of hyper-connected consumers. Direct selling is largely about leveraging communities, and communities are increasingly meeting online.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in India market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.