Direct selling continued to register relatively healthy current value growth in 2018, although since 2015 the rate of growth slowed down. While the booming national economy had a positive impact on direct selling to the extent that it raised consumers’ discretionary spending power, it also had a downside: in an improving labour market, there is less incentive to supplement incomes by working as a direct seller (many of whom work part-time).
Direct selling remained heavily skewed towards women in the Netherlands, with only approximately 20% of direct sellers being male. One reason is that in the Netherlands, direct selling is dominated by beauty and personal care products.
With the rise of social media, direct selling through “organised parties”, at which products are complete presented to invited guests, began to decline in relevance. While traditionally the most common form to appeal to potential clients, it became increasingly common for direct sellers to rely on social media, in particular Facebook, to win over new customers.
In 2018, direct selling in the Netherlands consisted primarily of sales of beauty and personal care products. The channel witnessed few major new entrants in recent years.
Direct selling of beverages, most notably of US brand Xango, recently became an emerging niche. Xango targeted primarily the Dutch higher education student population as both potential direct sellers and core consumer group.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Direct Selling industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in Netherlands market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.