The ongoing developments in telecommunications networks in Algeria, alongside the associated growth of e-commerce and mobile e-commerce, will continue to support direct selling over the forecast period. The shift towards digital platforms since the time of COVID-19 has been strong, and this trend is set to remain.
Health and beauty products are expected to remain the most popular in direct selling, with leading player Forever Living capitalising on this area. That said, we should not disregard the large number of independent sellers under “others”, who also embrace the latest trends in order to promote and sell their wares to consumers.
Although such subcategories are benefitting somewhat from the developments seen in e-commerce, niche areas such as home and gardening products are expected to remain niche in direct selling over the forecast period. Indeed, Algerian consumers remain far more inclined to purchase such products in-store, where they can see and examine the items in real life before making their purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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