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Country Report

Direct Selling in

Direct Selling in Slovenia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Direct selling continues to decline due to growing perceptions of it being an outdated sales method

Direct selling experienced a prolonged period of contracting sales throughout the review period and continued to decline during 2019 – despite the favourable economic environment. Direct selling is struggling due to pressure from other retailing formats, especially modern grocery retailers who are perceived as having a better reputation for quality, and overall approach to consumers.

Consumers are increasingly doing their own product research, rather than relying on the advice of direct sellers

Direct selling had a previously strong foothold in the region of South-East Europe. However, the pace of life is faster, becoming increasingly modern, with less time for direct contact and conversations with sellers.

E-commerce is a major threat to direct sellers, with consumers becoming more familiar and trusting of online payment systems

E-commerce is having a strong impact on diminishing direct sellers sales, hampering growth in 2019, as it is set to do for the forecast period. The convenience and time-saving aspect of e-commerce are two major factors that direct sellers do not yet compete with.

COMPETITIVE LANDSCAPE

Despite negative press over the review period, Herbalife Nutrition retains its lead in 2019, benefiting from the growing influence of the health and wellness trend

Direct selling in Slovenia remains relatively concentrated amongst dominant players in consumer healthcare and beauty and personal care. MST Plus doo retained it lead in 2019, representing Herbalife Nutrition.

Beauty players Avon and Oriflame struggle, as competition from modern grocery retailers, impacts their sales figures

Both second-place player Avon and fourth placed player Oriflame, continued to decline in 2019. Despite the constant refreshing of their product portfolio, it has been hard for both players to match the expansion and availability of dm-Drogerie Markt doo and Mueller doo stores.

Amway increases its share, benefiting from a range of in-demand dietary supplements and sports nutrition products

Unlike Avon and Oriflame, which were predominantly oriented on beauty and personal care, joint second player with Avon, Amway, managed to increase its share in 2019. This growth came despite the player's decision to close its offices in Slovenia and move the market coverage and management to the office in Budapest.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Slovenia?
How important is direct selling in Slovenia?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Slovenia - Category analysis

HEADLINES

PROSPECTS

Direct selling continues to decline due to growing perceptions of it being an outdated sales method

Consumers are increasingly doing their own product research, rather than relying on the advice of direct sellers

E-commerce is a major threat to direct sellers, with consumers becoming more familiar and trusting of online payment systems

COMPETITIVE LANDSCAPE

Despite negative press over the review period, Herbalife Nutrition retains its lead in 2019, benefiting from the growing influence of the health and wellness trend

Beauty players Avon and Oriflame struggle, as competition from modern grocery retailers, impacts their sales figures

Amway increases its share, benefiting from a range of in-demand dietary supplements and sports nutrition products

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Growth in 2019 is driven by the positive economic landscape, rising disposable incomes and increasing consumer spending confidence

Modern grocery retailers are fierce competition for traditional grocery stores, who focus on specialist items to remain competitive

Environmental awareness and purpose-driven campaigns shape the landscape in 2019

Modern grocery retailers increasingly offer domestic products and local ingredients, a speciality that was previously only offered by traditional grocers

The rise of e-commerce and mobile e-commerce shapes consumer shopping habits, as players respond with omnichannel retailing strategies

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Black Friday
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Retailing GBO Company Shares: % Value 2015-2019
Table 23 Retailing GBN Brand Shares: % Value 2016-2019
Table 24 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 25 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 27 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Direct Selling in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Direct selling continues to decline due to growing perceptions of it being an outdated sales method

Consumers are increasingly doing their own product research, rather than relying on the advice of direct sellers

E-commerce is a major threat to direct sellers, with consumers becoming more familiar and trusting of online payment systems

COMPETITIVE LANDSCAPE

Despite negative press over the review period, Herbalife Nutrition retains its lead in 2019, benefiting from the growing influence of the health and wellness trend

Beauty players Avon and Oriflame struggle, as competition from modern grocery retailers, impacts their sales figures

Amway increases its share, benefiting from a range of in-demand dietary supplements and sports nutrition products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in Slovenia - Category analysis

HEADLINES

PROSPECTS

Direct selling continues to decline due to growing perceptions of it being an outdated sales method

Consumers are increasingly doing their own product research, rather than relying on the advice of direct sellers

E-commerce is a major threat to direct sellers, with consumers becoming more familiar and trusting of online payment systems

COMPETITIVE LANDSCAPE

Despite negative press over the review period, Herbalife Nutrition retains its lead in 2019, benefiting from the growing influence of the health and wellness trend

Beauty players Avon and Oriflame struggle, as competition from modern grocery retailers, impacts their sales figures

Amway increases its share, benefiting from a range of in-demand dietary supplements and sports nutrition products

CHANNEL DATA

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Growth in 2019 is driven by the positive economic landscape, rising disposable incomes and increasing consumer spending confidence

Modern grocery retailers are fierce competition for traditional grocery stores, who focus on specialist items to remain competitive

Environmental awareness and purpose-driven campaigns shape the landscape in 2019

Modern grocery retailers increasingly offer domestic products and local ingredients, a speciality that was previously only offered by traditional grocers

The rise of e-commerce and mobile e-commerce shapes consumer shopping habits, as players respond with omnichannel retailing strategies

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

SOURCES

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