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Country Report

Direct Selling in

Direct Selling in Slovenia

23 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining trend continues for direct selling in 2017

Direct selling current value sales continued to decline in 2017, maintaining the downward trend observed throughout the review period. The negative development of the channel was mainly attributable to increasing competition from internet retailing and various types of store-based retailers, particularly health and beauty specialists and discounters.

Companies must embrace new strategies and technologies to succeed

Wide networks of sales agents have traditionally been seen as one of the main competitive strengths of direct selling companies. However, in recent years it has become increasingly difficult for companies to retain sales agents.

Online strategies set to gain importance for direct selling players

One way that direct selling players are likely to try and improve their businesses over the forecast period will be to use the internet to communicate directly with consumers and provide more convenient shopping experiences. The development of online strategies could also help direct selling companies to reduce costs, while simultaneously differentiating their brands from rivals and reducing their need to compete primarily on prices.

COMPETITIVE LANDSCAPE

Leading players record modest gains despite challenges

MST Plus doo, the exclusive distributor for Herbalife in Slovenia, remained the leading player in direct selling in value sales terms in 2017. Despite having experienced negative publicity towards the end of the review period, the company’s value share was up slightly on 2016 thanks to its successful marketing strategy.

Amway closes its offices in Slovenia

The negative outlook for direct selling in Slovenia has already led some players to scale back their operations in the country. Most notably, towards the end of the review period Amway closed its Slovenian offices, with responsibility for its activities in the country being transferred to its offices in Budapest, Hungary.

Herbalife suffers reputational damage over misrepresentation claims

In mid-2016, Herbalife Ltd agreed to pay a fine of USD200 million to the US Federal Trade Commission over claims of misrepresentation. By agreeing to pay the fine, the company was able to avoid being officially designated as a pyramid scheme.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Slovenia?
How important is direct selling in Slovenia?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Slovenia - Category analysis

HEADLINES

PROSPECTS

Declining trend continues for direct selling in 2017

Companies must embrace new strategies and technologies to succeed

Online strategies set to gain importance for direct selling players

COMPETITIVE LANDSCAPE

Leading players record modest gains despite challenges

Amway closes its offices in Slovenia

Herbalife suffers reputational damage over misrepresentation claims

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Recovery of Slovenian retailing gains momentum in 2017

Mercator undergoes divestment following Agrokor acquisition

Slovenia ranks third in Europe for retail selling space per capita

Discounters chains benefit from increased price-consciousness

Outlook for internet retailing remains bright

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2012-2017

Seasonality

Christmas
Black Friday
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 10 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 12 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 16 Retailing GBO Company Shares: % Value 2013-2017
Table 17 Retailing GBN Brand Shares: % Value 2014-2017
Table 18 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 19 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 21 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 24 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 25 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 26 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 27 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 28 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 29 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 30 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

Megatrends

Country Report

Direct Selling in Slovenia

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Executive Summary

New Report Guarantee

PROSPECTS

Declining trend continues for direct selling in 2017

Companies must embrace new strategies and technologies to succeed

Online strategies set to gain importance for direct selling players

COMPETITIVE LANDSCAPE

Leading players record modest gains despite challenges

Amway closes its offices in Slovenia

Herbalife suffers reputational damage over misrepresentation claims

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in Slovenia - Category analysis

HEADLINES

PROSPECTS

Declining trend continues for direct selling in 2017

Companies must embrace new strategies and technologies to succeed

Online strategies set to gain importance for direct selling players

COMPETITIVE LANDSCAPE

Leading players record modest gains despite challenges

Amway closes its offices in Slovenia

Herbalife suffers reputational damage over misrepresentation claims

CHANNEL DATA

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Recovery of Slovenian retailing gains momentum in 2017

Mercator undergoes divestment following Agrokor acquisition

Slovenia ranks third in Europe for retail selling space per capita

Discounters chains benefit from increased price-consciousness

Outlook for internet retailing remains bright

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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