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Country Report

Direct Selling in

Direct Selling in Slovenia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Still some concerns for direct selling

Direct selling experienced a prolonged period of contracting sales throughout the review period and continued to drop in 2018. The main drivers behind this performance are to be found in the shifting power from sellers to buyers, which were fostered by new technologies and information transparency.

Multi-level problem to be tackled to reverse trends

A weak performance by direct selling is also attributable to growing competition, especially from health and beauty specialist retailers, drugstores, store-based discounters and increasingly, internet retailing. Furthermore, consumers are becoming sensitive to direct sales techniques and associate multi-level marketing with Ponzi schemes.

Rethinking the agent-customer relationship

Most direct sellers experience a reverse correlation of performance with growing disposable incomes of their consumers. This indicates the need for a fundamental change in points of contact with consumers, which some health and beauty companies have already started to implement by shifting towards an e-commerce based operations and rethinking their distribution channels.

COMPETITIVE LANDSCAPE

Herbalife Nutrition retains leadership

Direct selling in Slovenia remains relatively concentrated amongst dominant players in consumer healthcare and beauty and personal care. Herbalife Nutrition remained the leading brand in 2018 via the exclusive distributor MST Plus doo.

Consolidation of operations appears to be effective

Amway ranked second in direct selling, continuing to gain value share in 2018, despite the corporate decision to close its offices in Slovenia and move the market coverage and management to the neighbouring Budapest office. This move did not result in too drastic a decline in value sales in 2018, which should mean that the overhead reduction did not disrupt the distribution network and marketing efficiency.

Shining example of turning the tide

Ranked third was Avon Kozmetika doo, which was also able to gain value share in 2018, despite the general performance of the channel. This was due to its early adoption of mixed communication channels and publishing its catalogues online, as well as working on the relationship with its agents.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Slovenia?
How important is direct selling in Slovenia?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Slovenia - Category analysis

HEADLINES

PROSPECTS

Still some concerns for direct selling

Multi-level problem to be tackled to reverse trends

Rethinking the agent-customer relationship

COMPETITIVE LANDSCAPE

Herbalife Nutrition retains leadership

Consolidation of operations appears to be effective

Shining example of turning the tide

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2013-2018
Table 2 Direct Selling by Category: % Value Growth 2013-2018
Table 3 Direct Selling GBO Company Shares: % Value 2014-2018
Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 5 Direct Selling Forecasts by Category: Value 2018-2023
Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Recovery of retailing prolonged into 2018 and beyond

Leading retailers emerge from financial difficulties with new outlook

Slovenia stands out amongst regional markets

Discounters’ success story evolving further

Internet retailing gains ground in 2018

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value

Seasonality

Christmas
Black Friday
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 10 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 12 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Retailing GBO Company Shares: % Value 2014-2018
Table 23 Retailing GBN Brand Shares: % Value 2015-2018
Table 24 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 25 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 27 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Direct Selling in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Still some concerns for direct selling

Multi-level problem to be tackled to reverse trends

Rethinking the agent-customer relationship

COMPETITIVE LANDSCAPE

Herbalife Nutrition retains leadership

Consolidation of operations appears to be effective

Shining example of turning the tide

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Direct Selling in Slovenia - Category analysis

HEADLINES

PROSPECTS

Still some concerns for direct selling

Multi-level problem to be tackled to reverse trends

Rethinking the agent-customer relationship

COMPETITIVE LANDSCAPE

Herbalife Nutrition retains leadership

Consolidation of operations appears to be effective

Shining example of turning the tide

CHANNEL DATA

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Recovery of retailing prolonged into 2018 and beyond

Leading retailers emerge from financial difficulties with new outlook

Slovenia stands out amongst regional markets

Discounters’ success story evolving further

Internet retailing gains ground in 2018

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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