Value sales of direct selling are expected to continue declining over the forecast period, due primarily to competition from other retail channels. Retail e-commerce is making products increasingly accessible to local consumers, allowing them to shop whenever and wherever they want.
Having an online presence via social media platforms will become increasingly important for retailers over the forecast period. Not only are increasing numbers of consumers turning to social media platforms to learn about products, but these platforms are also used to transact and make purchases.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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