The lower disposable incomes of many local consumers are expected to negatively impact direct selling over the forecast period. Many consumers have seen their energy bills, mortgage payments and food costs rise.
As many consultants within direct selling focus on beauty products, the developments seen within beauty specialists could be indicative of the channel’s future. Beauty retailers in general are facing an increasingly competitive landscape in the UK, and are adapting through continuous innovation as consumer preferences change.
Livestreaming is becoming an increasingly important tool for direct selling consultants. These virtual events increased significantly during the pandemic and the expectation is that this format will gain further momentum in the coming years.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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