Direct selling is forecast to see slow and stable current value growth over the forecast period. However, a reduction in the number of players is expected, as smaller players disappear.
Despite the expectation of growth for direct selling, this will be hampered by the competition from e-commerce. Only the advice provided by agents will protect brands.
Consumer health direct selling was already the leading category pre-pandemic, with the emergence of COVID-19 only reinforcing this trend. Such products are set to continue to be in high demand, with the category set to see above-average growth in the forecast period.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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