Vending continued to record modest current value growth in 2018 thanks to positive performances from products such as hot and soft drinks. Both hot and soft drinks vending benefited from the placement of machines in busy locations such as metro and railway stations.
Premiumisation and innovation played a key role in the positive performance of hot drinks vending in Belgium in 2018. For example, new machines such as those provided by Selecta’s Pelican Rouge feature touch screens and allow for customised options.
In 2015, the Belgian company Vending Food & Beverage launched Hot Lunch vending machines to distribute hot ready meals such as traditional Belgian dishes like carbonnade and vol-au-vent. Most of the machines were located in captive and semi-captive environments, such as airports and train stations.
In 2018, The Coca-Cola Co and Lekkerland Deutschland, the owner of Conway, remained the leading players in vending thanks to their presence in busy locations. Selecta Belgium, meanwhile, gained share thanks to the acquisition of Pelican Rouge Coffee Solutions, previously one of the most successful and innovative companies in hot drinks vending.
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