Vending retail current value sales will post no more than moderate growth during the forecast period and will not recover to its pre-pandemic levels until 2027. The increasing number of forecourt retailers will be a growth driver, as these often have vending machines, with Total Maroc likely to be at the forefront of this.
The relatively high level of concentration of vending machines in drinks has been creating limited growth prospects across the channels. As a result, strategic partnership with leading manufacturers across categories such as snacks is likely to be used as a competitive advantage for vending providers.
Since the pandemic, cashless vending machines have emerged across the country and are expected to continue expanding during the forecast period. The trend will be supported by the improved banking population, which reached 78% in 2022 from only 39% a decade ago.
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Understand the latest market trends and future growth opportunities for the Vending industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vending research and analysis database.
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