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Country Report

Vending in

Vending in Morocco

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vending is growing at a steady rate in Morocco, boosted by vending facilities in workplaces

Vending in Morocco grew steadily in 2019, boosted by the increasingly busy lifestyles of urban dwellers, propelling the development of vending in the country. Key players in vending in 2019, focused on investment in workplaces, such as coffee vending, which is a key beverage consumed by many at work.

The rise of co-working spaces in Morocco drives the use of coffee vending machines

The development of co-working spaces in Casablanca, and other main cities, is influencing the growth of vending. Young adults and new entrepreneurs are among those who drink a high quantity of coffee in Morocco, which they use to boost their productivity throughout the day.

The growth of fitness centres in large cities propels the growth of vending

An increase of consumers in city centres are starting to participate in exercise and sports for stress relief. With their busy work schedules, most are turning to gyms to achieve a balanced life.

COMPETITIVE LANDSCAPE

Top Class Espresso continues to innovate, launching new machines and capsule flavours in the landscape

Top Class Espresso led the vending landscape in Morocco in 2019. The player is ensuring good distribution of its coffee products and machines through the opening of multiple franchises across the country.

Coca-Cola Morocco leads the soft drinks vending landscape, highlighting its vending facilities at launch events

Coca-Cola Morocco leads in soft drinks vending machines. Regardless of the lack of marketing campaigns in 2019, Coca-Cola products sell on reputation, with positive perception in the minds of customers.

Indirect competition for vending arises from traditional cafés and coffee shops

Competition arises from traditional cafés and coffee shops, with some households being loyal consumers of drinks in these foodservice outlets. For them, enjoying their coffees in the terrace of traditional cafés and coffee shops is priceless.

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Vending Sample Report Vending Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vending industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vending industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vending in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Morocco?
Is vending being aided by consumers’ desire to eat on the go?
Are vending operators broadening their product range to drive sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Vending in Morocco - Category analysis

HEADLINES

PROSPECTS

Vending is growing at a steady rate in Morocco, boosted by vending facilities in workplaces

The rise of co-working spaces in Morocco drives the use of coffee vending machines

The growth of fitness centres in large cities propels the growth of vending

COMPETITIVE LANDSCAPE

Top Class Espresso continues to innovate, launching new machines and capsule flavours in the landscape

Coca-Cola Morocco leads the soft drinks vending landscape, highlighting its vending facilities at launch events

Indirect competition for vending arises from traditional cafés and coffee shops

CHANNEL DATA

Table 1 Vending by Category: Value 2014-2019
Table 2 Vending by Category: % Value Growth 2014-2019
Table 3 Vending GBO Company Shares: % Value 2015-2019
Table 4 Vending GBN Brand Shares: % Value 2016-2019
Table 5 Vending Forecasts by Category: Value 2019-2024
Table 6 Vending Forecasts by Category: % Value Growth 2019-2024

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

In 2019, growth is boosted by the development of new shopping centres, as increasingly busy lifestyles in Morocco is encouraging the growth of modern retailers

E-commerce grows rapidly, as stores continue to launch e-commerce platforms and cross-border e-commerce continues to develop

The new port in Tangier, Tanger Med II, will contribute to the development of the maritime transportation of goods and boost economic development

Consumers are becoming more independent-minded, trusting their own opinions being less influenced by in-stores salespeople

The summer shopping festival organised by Morocco Mall drives the sales of retailers in 2019, particularly apparel and footwear, and beauty and health care

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Back to School
Eid al-Adha
Achoura

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Vending in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vending is growing at a steady rate in Morocco, boosted by vending facilities in workplaces

The rise of co-working spaces in Morocco drives the use of coffee vending machines

The growth of fitness centres in large cities propels the growth of vending

COMPETITIVE LANDSCAPE

Top Class Espresso continues to innovate, launching new machines and capsule flavours in the landscape

Coca-Cola Morocco leads the soft drinks vending landscape, highlighting its vending facilities at launch events

Indirect competition for vending arises from traditional cafés and coffee shops

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Vending in Morocco - Category analysis

HEADLINES

PROSPECTS

Vending is growing at a steady rate in Morocco, boosted by vending facilities in workplaces

The rise of co-working spaces in Morocco drives the use of coffee vending machines

The growth of fitness centres in large cities propels the growth of vending

COMPETITIVE LANDSCAPE

Top Class Espresso continues to innovate, launching new machines and capsule flavours in the landscape

Coca-Cola Morocco leads the soft drinks vending landscape, highlighting its vending facilities at launch events

Indirect competition for vending arises from traditional cafés and coffee shops

CHANNEL DATA

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

In 2019, growth is boosted by the development of new shopping centres, as increasingly busy lifestyles in Morocco is encouraging the growth of modern retailers

E-commerce grows rapidly, as stores continue to launch e-commerce platforms and cross-border e-commerce continues to develop

The new port in Tangier, Tanger Med II, will contribute to the development of the maritime transportation of goods and boost economic development

Consumers are becoming more independent-minded, trusting their own opinions being less influenced by in-stores salespeople

The summer shopping festival organised by Morocco Mall drives the sales of retailers in 2019, particularly apparel and footwear, and beauty and health care

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Why buy this report?

Want to find out more about this report?

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