Vending sales are highly driven by tobacco in Portugal, with the category dominating overall revenue for the channel in the country. In 2020, with pandemic-related lockdowns and restrictions in place impacting shopping centres, non-essential retailers and particularly consumer foodservice activity, with many consumer foodservice outlets, bars, shops and nightclubs containing cigarette vending machines, there was a migration to other channels, especially forecourt retailers for tobacco products, leading to double-digit value declines.
Vending players were forced to adapt in terms of the products they offered during the pandemic. With the resumption of public transport and the mandatory wearing of face masks with the virus still in circulation, vending machines located at some public transportation hubs started to supply protective face masks and other personal protective equipment.
Vending is a highly fragmented competitive landscape in Portugal, dominated by smaller players under “others”. Nevertheless, following significant losses in 2020 during the pandemic in line with restrictions placed on consumer foodservice and various enclosed public spaces, the leading vending brands Midsid and Manroc, which sell tobacco products, were the most dynamic performers in 2021, recording double-digit current value growth, although their overall sales remained below pre-pandemic levels.
The highly fragmented landscape of vending comprising a large number of small independent companies will ensure that the channel has a widespread presence across the country. The number of small outlets equipped with just vending machines will continue to grow over the forecast period, emerging in locations with constant consumer traffic, such as hospitals, universities or tourism spots.
Worldwide, vending has been a channel that has shown a significant amount of innovation in the space when it comes to product types and payment methods, and these trends are expected to continue over the forecast period as players further adapt their offer and models in line with changing consumer habits. Convenience and a low-cost way to shrink a store into a refrigerator-sized machine, vending has experienced significant changes in the country, incorporating increasing digitalisation and smart sophisticated technologies.
To expand the Sun Care Box concept, Beiersdorf Portugal is considering adopting a franchising model. The goal, according to company statements, is to prepare the entire operation for a strong start-up in May 2022, utilising a higher number of hotels as partners as inbound tourism is predicted to notably improve, and without the restrictions imposed by the pandemic that delayed the launch of the expansion strategy.
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Understand the latest market trends and future growth opportunities for the Vending industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vending means automatic retailing. It covers the sale of products and services at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only, ie food, drink and other consumable goods such as vended tobacco, sanitary products and condoms. Services such as the public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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