Vending will see a considerable recovery in 2021 after a strong drop in the 2020 due to low consumer traffic in offices and other major vending locations. However, sales will nevertheless remain significantly below 2019 levels as consumers continue to stay at home, avoid the office, and travel less (including tourists).
Traditionally vending has focused around specific product categories, including categories tobacco products, hot drinks, cold drinks, and snacks like sweets and sandwiches. Given that vending machines are rarely profitable, they are mainly used as marketing tools to create consumer attention for traditional stores or brands.
Unattended 24/7 retail spaces offering just vending machines were limited to a handful of locations in Vienna prior to the pandemic. However, since the onset of COVID-19, these spaces have become increasingly common in the major cities in Austria.
Vending is expected to retain good growth but slowing prospects in the forecast period as consumer traffic in public and semi-captive spaces normalises in the coming years. With the main effects of the pandemic expected to dissipate in the next couple of years, value sales are anticipated to return to pre-pandemic levels by 2023 and grow steadily from there.
Traditional categories in vending, such as soft drinks, snacks, hot drinks, and tobacco, are expected to dominate vending sales in the forecast period. The decreasing number of smokers in the country could become a threat.
It remains to be seen how much attention vending retail spaces can draw in the coming years, with this closely related to the unattended 24/7 shipping container-sized self-service stores that derived from farm shops during the pandemic. Despite the very limited floor space of these new concept venues (usually around 10 sqm), these shops offer a much larger array of products than vending machines.
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Understand the latest market trends and future growth opportunities for the Vending industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vending means automatic retailing. It covers the sale of products and services at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only, ie food, drink and other consumable goods such as vended tobacco, sanitary products and condoms. Services such as the public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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