Vending continued to register positive sales growth in 2021, although the increases seen in sales during the year were more modest than the particularly robust growth registered in the category during 2019 and 2020. The main reason for such sustained robust growth is the diversification of vending machines that has been happening in the country for some time.
Coffeebot Vending remained one of the most dynamic players in vending in Malaysia in 2021 as it added 15 new vending machines to its fleet. The company is establishing a strong reputation for hot drink spending with a range of innovative and technologically advanced than the machines that prepare a wide range of speciality coffees and similar types of hot drinks espresso ranging from to matcha latte.
Traditionally, soft drinks has been very dominant as a product category for vending in Malaysia and with many players in the retailing category having such a strong focus on such a narrow range of products, many local consumers have generally considered vending in general to be synonymous with soft drinks vending. However, as mentioned above, recent years have seen a major diversification of products on offer in vending machines in Malaysia and while soft drinks remain very popular items in vending, consumers are increasingly interested in buying various products from vending machines.
The forecast period is expected to see a continuation of the most important trend seen in vending towards the end of the review period: the widening of the range of products that vending machines offer. This widening of the vending product range can be seen as the response of the category’s leading players to heightened consumer demand for convenience and increasingly diverse tastes of the Malaysian general public.
The forecast period is expected to see a proliferation of vending machines in Malaysia. Crucially, it is likely that significant increases will be seen in the numbers of vending machines located in public areas, which fall within the purview of Euromonitor International research.
While vending machines have traditionally accepted payment only in cash via the deposit of coins into a slot, cashless payment methods have emerged as the most important area of innovation in vending worldwide in recent years. This can be seen as a reflection of the increasing interest in non-cash payment methods, especially among younger consumers, as well as the fact that people are generally becoming more digital-savvy and more willing to place their trust in digital transactions.
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Understand the latest market trends and future growth opportunities for the Vending industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vending
Vending means automatic retailing. It covers the sale of products and services at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only, ie food, drink and other consumable goods such as vended tobacco, sanitary products and condoms. Services such as the public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vending research and analysis database.
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