Vending is one of the smallest channels within retailing, accounting for a negligible share of overall retail sales. The growth in the channel is only moderate – a few percentage points above the inflation rate.
In Mexico, the grocery retail channel is highly fragmented, consisting of traditional stores, convenience stores, street stalls, prepared food stands and informal street vendors. During the day, it is normally easy to visit a store to buy packaged food and drinks just by walking a short distance in cities or towns.
Another factor which inhibits growth, particularly in open spaces, is the risk of vandalism to machines. Vending machines are therefore used mainly in places where there is little risk of vandalism, such as workplaces, hospitals, hotels and bus stations.
Grupo Bimbo led vending during 2017, accounting for a third of sales. Autovend, Bimbo’s vending division, distributes packaged pastries, cakes and biscuits under the Tía Rosa and Marinela brands, as well as Ricolino confectionery and Barcel salty snacks.
Vending is highly concentrated, with three players holding two thirds of value sales in 2018. These three players are also leaders in categories that are traditionally sold through several grocery channels: Grupo Bimbo, which produces packaged cakes, sweet biscuits, salty snacks, seeds, nuts and confectionery; and Pepsi-Cola Mexicana and Coca-Cola Mexico, both of which are leaders in packaged beverages, including carbonates, juice, water and RTD tea.
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This industry report originates from Passport, our Retailing market research database.