Vending almost exclusively offers soft drinks and packaged food in Turkey and saw a significant deceleration in current value growth in 2020 (and decline in constant value terms), due to the notably reduced footfall in places with vending machines serving consumers on-the-go, such as train stations and public spaces. In 2021, with consumers once again starting to move around cities, vending saw strong current value growth.
Pre-COVID-19, vending was enjoying strong value sales, albeit from a low base, as vending is the smallest channel within retailing in Turkey. As the review period progressed, an increasing number of public buildings, such as shopping centres, hospitals, airports and other locations, benefited from offering vending, as an increasing number of players located their vending machines in these areas to tap into the growing traffic and the rising preference for vending machines.
The competitive landscape is particularly fragmented in vending, with no company standing out as accounting for a particularly high share of value sales.
Vending is expected to grow above the level of inflation in value terms over the forecast period. Returning to the trends which were driving growth in vending in pre-COVID-19 times, an increase in the number of institutional buildings in Turkey, along with urbanisation in general will ultimately boost the growth of vending over the forecast period.
Over the forecast period, the proportion of other goods sold through vending machines (aside from soft drinks and packaged food) is expected to increase. For example, as seen with the emerging trends for toys, books, and even electronics.
Different types of vending machines are also expected to be introduced, which offer more convenient ways of making payments. Developments in other countries have involved offering card payment and mobile payment, and such payment methods could be introduced in vending machines in Turkey.
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Understand the latest market trends and future growth opportunities for the Vending industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vending means automatic retailing. It covers the sale of products and services at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only, ie food, drink and other consumable goods such as vended tobacco, sanitary products and condoms. Services such as the public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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