Competitive Landscape
Lekkerland Nl Bv Strengthens Position as Rivals Lose Share
Vending in the Netherlands remained moderately concentrated in 2025, with the top four companies—Lekkerland NL BV, Coca-Cola Enterprises Nederland BV, Maas International Europe BV, and Pelican Rouge Group BV—collectively accounting for 73% of retail value share. This represents a slight increase in concentration over the past five years, as these leading companies have gradually expanded their combined share from 66% in 2020.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vending industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vending industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vending in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vending in Netherlands?
- Which are the leading retailers in Vending in Netherlands?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Vending in the Netherlands - Category analysis
Key Data Insights
Vending Summary
Transport Operators Restrict Machine Locations, Slowing Growth in Convenience Purchases
Drinks Machines Dominate as Station Policies Drive Outlet Mix
Fashion Machine Operators Adapt to Restrictions and Capture Double-Digit Gains
Cashless Technology Reshapes Payment Habits and Machine Formats
Personalised Offers and Healthy Products Broaden Consumer Appeal
Drinks Machines Leverage Legacy Locations to Maintain Dominance
Lekkerland Nl Bv Strengthens Position as Rivals Lose Share
Retail in the Netherlands - Industry Overview
2025 Development
Key Data Insights
Amazon Accelerates Investment to Reshape Consumer Expectations and Local Competition
Bol.Com and Supermarkets Anchor Value, While Discounters and E-Commerce Outpace Growth
Action Leverages Influencer Marketing to Boost Value and Social Reach
Discounters and Retail E-Commerce Are Surpassing the Mid-Market Sector as Technological Advancements Transform the Competitive Landscape
Amazon and European Legislation Drive Polarisation and Margin Pressure
Albert Heijn Expands Reach as Discounters Drive Change
Toychamp’S Acquisition and New Concepts Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
Country Reports Disclaimer
Vending
Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vending research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!