For a retail channel that was already generally declining in current value terms over the review period, vending was then further impacted by the COVID-19 pandemic in 2020, as consumers spent less time in public places where these sales normally take place. While people were travelling less because of the pandemic’s restrictions, picking up less food and drink from vending machines on the go, they were also unable to eat in at foodservice establishments in 2020, which is where the majority of tobacco vending machines are located.
Snacks and drinks vending in the Netherlands continues to struggle as a result of health concerns and the demand for increased quality, given many sugary drinks and unhealthy snacks are sold through vending machines. The pandemic served to heighten this trend, with consumers becoming more conscious of what they eat and drink, making them less likely to buy snacks and drinks from vending machines.
Lekkerland remains the leading player in vending in value terms, followed by Coca-Cola Enterprises Nederland, Pelican Rouge Group and Maas International Europe. Lekkerland focuses largely on tobacco vending and, given the increasingly restrictive regulatory environment for tobacco vending, the company’s strategy to counter the downward pressure on sales is to extend its contracts with consumer foodservice outlets, such as cafeterias.
Vending will experience a major loss of sales in 2022, once tobacco vending is outlawed in the Netherlands. All tobacco vending machines will have to be removed as part of the government’s ongoing effort to reduce the availability of tobacco products, by reducing the number of retail locations they are sold at.
Vending machines are far from being the number one choice for on-the-go food and drinks, given the many options people have to buy food at train stations, forecourt retailers, convenience stores and foodservice outlets. These establishments can often offer a relatively wide selection of ready-to-eat meals, sandwiches and snacks as well as hot and cold drinks.
Vending machines are seeing a lot of competition from convenience stores and limited-service restaurants, which are generally present in high footfall areas and offer the opportunity to quickly buy food and drinks. As a result, vending machine player Selecta is cooperating with grocery retailer Albert Heijn to open unmanned stores and vending machines in captive and semi-captive environments, such as offices.
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Vending
Vending means automatic retailing. It covers the sale of products and services at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only, ie food, drink and other consumable goods such as vended tobacco, sanitary products and condoms. Services such as the public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vending research and analysis database.
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