For 2023, the forecast for vending is set to record modest growth in value sales, as the landscape has the potential to record further recovery from the outbreak of COVID-19. The increase in sales value in 2023 will also be driven by inflation, as the expectation is that food and beverages, in particular, will see further price increases.
Snacks and drinks vending in the Netherlands continue to struggle due to health concerns and the demand for increased quality, given that many sugary drinks and unhealthy snacks are sold through vending machines. The pandemic served to heighten this trend, with consumers becoming more conscious of what they eat and drink, making them less likely to buy snacks and drinks from vending machines.
With intense competition from other retail types, the category is expected to remain dominated by the major players. The players which have a strong position in soft drinks and snacks (Coca-Cola, Mars and Lekkerland) and the companies which are strong players in hot beverages, such as Pelican Rouge and Selecta, will continue to dominate.
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Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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