Vending suffers a strong decline in sales in 2018, which is wholly attributable to weaker demand for tobacco vending, which remained the most important product category for vending in the Netherlands. The other major vending categories were packaged food (mainly confectionery products), soft drinks and hot drinks.
Following national implementation of the EU Tobacco Products Directive (TPD2) in 2016, successive Dutch governments took an increasingly stringent approach to enforcing a so-called “dissuasion policy” (ontmoedigingsbeleid) with respect to tobacco consumption. At the end of the review period, the key piece of legislation awaiting implementation was a bill introduced in mid-2017, foreseeing among other things the prohibition of all tobacco vending machines in the country by 2022.
Akin to tobacco vending, packaged food vending in the Netherlands continued to struggle as it consisted mainly of confectionery products, with one of the prime target demographics being children and teenagers. In light of growing public concern about the adverse health effects brought about by excessive consumption of high-calorie, sugary sweets, the government continued to take steps to limit the available offer of such products.
Lekkerland NL BV remained the leading player in 2018. The company focused largely on tobacco vending.
Vending remains a channel that is home to a high degree of experimentation with new concepts. In other products vending, for example, there were attempts to boost fresh food vending at unmanned petrol stations and semi-captive environments such as hospitals.
In 2018, other products vending consisted primarily of fresh food (including meal salads), flowers, car cleaning accessories and small home care products (eg wipes). Alongside these more established vending products, other products vending remained home to concepts that eventually mostly turn out to be short-lived curiosities.
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This industry report originates from Passport, our Retailing market research database.