As vaccination rates increased in Chile during 2021, with the country reaching approximately 90% of eligible individuals that received at least two doses, limitations on movement outside of the home were significantly reduced, especially after full quarantines where eliminated, thereby leading to a significant rise in footfall. The reopening of offices and educational establishments also led to a hybrid format of working and studying, meaning that vending machines traditionally placed in these locations, as well as transport areas such as the Santiago Metro, were increasingly utilised.
While the move towards recovery was significant in 2021, players present in vending have continued to consider new strategies as part of their marketing and selling efforts. These include analysing the possibility of adopting an omnichannel model by capitalising on the product knowledge of consumers in professional locations to increase their direct-to-consumer sales.
As modern grocery retailers continue to develop, the future performance of vending highly depends on the strategic location of machines, as proximity and immediacy are the key factors in consumers’ use of vending. The channel has also seen stronger competition from convenience stores and independent small grocers, which have increased their geographical presence by expanding throughout both urban and rural areas.
Innovation will remain as one of the most important elements that can support vending’s recovery following the restraints of the pandemic and competition from other channels for consumers’ attention. New product offerings and interactive machines would be beneficial to include, as the experiential element of shopping is a major attraction for Chileans, and vending is no exception.
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Understand the latest market trends and future growth opportunities for the Vending industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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