COVID-19 had a negative impact on vending in Finland. The main reason for the sharp decline in retail current value sales suffered by this channel was that vending machines are typically located in busy places, such as public transport hubs, which consumers avoided during the COVID-19 pandemic to curb the spread of the virus in the country.
While captive vending is excluded from Euromonitor’s data, typically companies dealing with vending in non-captive locations also have solutions for captive locations such as educational institutions and offices. Turnover from such locations can exceed the turnover from vending in public places.
During the first wave of the COVID-19 outbreak in Finland, Finnish authorities took a negative stance with regards to the use of face-masks in the country. As such, there were not initially any face-mask vending machine opportunities as consumers were not required to wear masks.
COVID-19 was particularly bad for vending machine players’ finances, and the future for players in this category will depend primarily on their resilience determined by the success of sales through other channels. Among the leading players in this channel, Hartwall and Sinebrychoff are primarily producers of alcoholic and soft drinks, which meant that vending only represents a marginal segment of their business, and their performance will be more dependent on the sale of drinks through grocery retailers and on-trade outlets.
Finland continues to lag behind other Nordic markets in terms of payment methods, leading to more cash usage and low popularity of mobile apps. However, these trends are changing.
There are no significant changes in the channel expected to take place over the forecast period and the category will remain heavily focussed on soft drinks, hot drinks, and packaged food products throughout the forecast period. There will be some changes within these categories internally, for example, there will inevitably be variations in flavour and the healthy food offering is expected to grow in this channel in the coming years.
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Vending means automatic retailing. It covers the sale of products and services at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only, ie food, drink and other consumable goods such as vended tobacco, sanitary products and condoms. Services such as the public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.See All of Our Definitions
This report originates from Passport, our Vending research and analysis database.
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