Hot drinks is the largest area of vending apart from the miscellaneous “other products” category. However, hot drinks struggled in the latter part of the review period as the category came under increasing competitive pressure from the expansion of specialist coffee shops in consumer foodservice.
As accelerated consumer lifestyles and long but flexible working hours lead to the erosion of formal mealtimes and the rise of snacking, consumers are increasingly looking for opportunities to purchase packaged food and drink for on-the-go consumption in the flow of their everyday lives. This is boosting sales of these products through vending and packaged food and packaged drinks are expected to be the fastest-growing categories in vending over 2018-2023.
Vending needs to adapt to changing consumer lifestyles and behaviours if it is to remain relevant in a rapidly evolving retailing environment. Operators should pay particular attention to the increasingly central role of smartphones in consumers’ everyday lives, looking to enable online payments or payments via mobile devices with the use of NFC technology.
Maas, Selecta and Kiwi Group were the only three players to account for more than a negligible share of overall vending value in Denmark in 2018, and their combined share amounted to less than a quarter of the channel’s total sales during the year. Maas was the only player to achieve a double-digit value share.
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This industry report originates from Passport, our Retailing market research database.