Competitive Landscape
Fazer Food Services Narrows the Share Gap on Selecta
Vending in Sweden is characterised by moderate concentration, with the leading company, Selecta, holding a declining 25% retail value share in 2025, while the second-largest player, Fazer Food Services, accounted for a growing 19% share. Over the review period, the competitive landscape has become less concentrated, as Selecta’s share decreased by nine percentage points.
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Overview:
Understand the latest market trends and future growth opportunities for the Vending industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vending industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vending in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vending in Sweden?
- Which are the leading retailers in Vending in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Vending in Sweden - Category analysis
Key Data Insights
Vending Summary
Commuters and Active Consumers Drive Robust Sales Growth
Grocery Retailers Expand Their Convenience Offer to Increase the Competition with Vending Operators
Drinks Vending Remains on the up in Sweden
Slow Adaptation to Health Trends Restricts Vending Opportunities
Fazer Food Services Narrows the Share Gap on Selecta
Retail in Sweden - Industry Overview
2025 Developments
Key Data Insights
Supermarkets Lead In-Store Sustainability While Price-Sensitivity Boosts Discounters
Ikea and H&M Invest in Ai to Improve Efficiency, Sustainability and Marketing
Retailers Attracting Value-Seeking Shoppers to Register Strong Growth Amidst a Polarisation of Demand Trend
Innovation through Partnerships Adds Dynamism to the Competitive Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
Country Reports Disclaimer
Vending
Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vending research and analysis database.
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